Acquisition Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of advertising campaigns across paid social and in-app advertising platforms.

• Formulate growth strategies, create and enhance campaigns, monitor and report on KPIs, and spearhead creative strategy.

• Investigate and suggest third-party ad networks for testing purposes.

• Facilitate the onboarding and integration of new ad partners with the AppsFlyer attribution platform.

• Provide managed service networks with necessary assets, creative updates, and tracking links.

• Track campaign performance and propose optimizations.

• Establish a test-and-learn framework that emphasizes audience segmentation, creative enhancement, and bidding strategies.

• Oversee project management with the marketing designer to create and test effective ad creatives.

• Work closely with the Head of Acquisition to formulate budgets and channel KPIs.

• Evaluate campaign performance in collaboration with internal teams and external measurement partners.

• Deliver regular updates and insights to the broader team and stakeholders.

• Keep abreast of industry trends, competitor actions, and emerging technologies.

• Propose new paid media tactics and strategies to enhance the overall marketing approach.

• Maintain strong relationships with representatives from advertising platforms.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field.

• Over 4 years of experience in building, optimizing, and reporting on Paid Social and App channels, including Meta, TikTok, Snap, and Applovin.

• A solid understanding of data and methodologies essential for informed decision-making and performance enhancement.

• Familiarity with Event APIs and detailed attribution methodologies is a plus.

• Strong verbal and written communication skills.

• Experience utilizing AI tools to automate tasks and guide strategic media decisions.

• Excellent organizational skills.

• Proficient platform skills, including Excel, Meta Ads Manager, and data visualization tools.

• Experience in a real money gaming or mobile game development environment is preferred.

• Proven ability to create compelling ad copy and landing pages.

• Familiarity with graphic design tools such as Figma or Canva.

• Experience with mobile app tracking solutions like AppsFlyer is desirable.

• Must be located in or willing to relocate to the NYC Metro area.

🏝️ Benefits

• Bonus opportunities.

• Equity participation.

• 100% coverage for employee-only health insurance.

• Monthly contributions to Health Savings Accounts (HSA).

• Mental health support offerings.

• 401(k) retirement program.

• Paid parental leave.

• Paid Time Off (PTO) and Sick Time.

• Cultural and social events.

• The chance to express your ideas and make a significant impact on our product and business.

• A culture founded on trust and accountability.