Account Strategist, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage client accounts and act as the main contact point.

• Conduct bi-weekly client meetings to assess performance, discuss strategies, and agree on subsequent steps.

• Provide bi-weekly performance reports 24 hours prior to scheduled meetings.

• Foster trust and relationships that lead to renewals and referrals.

• Create, launch, and enhance Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Monitor daily performance and make necessary adjustments to achieve cost per appointment objectives.

• Address underperforming campaigns and formulate intervention strategies.

• Write ad copy and scripts for video sales letters tailored to financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on creative content production.

• Utilize AI tools to enhance copywriting efficiency while ensuring quality.

• Set up tracking mechanisms, pixels, and conversion events.

• Configure integrations with Calendly, automate processes via Zapier, and manage lead routing.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• 5+ years of experience in paid media, with a specific focus on Meta advertising.

• Experience in managing multiple client accounts simultaneously.

• Demonstrated ability to meet performance targets and retain clients.

• Excellent copywriting skills with the capability to create engaging ad copy and scripts.

• Proficiency in conversion tracking, pixels, and basic marketing automation.

• Preferred Experience: Background in the financial services sector. Knowledge of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing techniques. Experience with high-ticket, considered purchase funnels.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus