Account Strategist, Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• The Strategist serves as the strategic leader for assigned accounts, overseeing diagnosis, roadmap creation, and revenue outcomes.

• Spearhead Shopping and Marketplace strategies for mid-market and enterprise B2B manufacturers and distributors.

• Assess channel architecture before suggesting tactics, including 1P vs. 3P Amazon status, distributor conflicts, feed health, and Google & Microsoft best practices.

• Conduct Strategy Calls, Proposal Calls, and Quarterly Business Reviews.

• Manage the functionality of feeds and Shopping campaigns tailored for B2B catalogs.

• Oversee feed strategy in Feedonomics or GoDataFeed (or similar platforms): including taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom label implementation.

• Develop Shopping and Performance Max campaigns focused on B2B buyer behavior rather than consumer search patterns.

• Implement cross-channel exclusion logic to safeguard distributor relationships and avoid cannibalization.

• Provide guidance on 1P (Vendor Central) vs. 3P (Seller Central) strategies, leading migrations when necessary.

• Supervise Sponsored Products, Sponsored Brands, and Sponsored Display campaigns based on B2B keyword behavior rather than DTC conversion logic.

• Monitor Buy Box health, enforce MAP, and manage pricing erosion in real-time.

• Facilitate bi-weekly client meetings, QBRs, and ad hoc strategy sessions.

• Create reports that link channel performance to revenue outcomes, including matched cohort analysis, cost-to-serve, and revenue lift.

• Proactively identify risks such as channel conflict, feed degradation, reseller activity, and Buy Box loss.

• Assist in developing the Directive Commerce playbook.

⛳️ Requirements

• A minimum of 4 years of experience managing paid media, with at least 2 years focused on Shopping/feeds and/or Amazon.

• Proficient in Feedonomics (or GoDataFeed, Productsup, Channable) and familiar with Amazon Seller Central / Vendor Central.

• Solid understanding of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• Experience working with B2B clients or in high-SKU catalog environments.

• Background in direct client interaction, capable of both setting strategy and executing with support from Directors.

• Excellent written and verbal communication skills, with comfort in presenting to C-suite executives.

• Ability to operate within a consultative sales framework and contribute to audits and proposal efforts.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage tailored to fit your lifestyle.

• Includes a fully employer-paid plan for you and a 50% employer contribution for your dependents (available in the US, CAD, MX).

• Access to certified therapists via Spring Health and a membership to Headspace.

• Physical therapy services through Omada, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Unlimited PTO (with a minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, and an End of Year Recharge (Closed from December 24 to January 1), along with Paid Parental Leave.

• Traditional and Roth 401(k) plans featuring a 3% company match.

• Annual bonuses based on tenure, increasing in total amount over time.

• Participation in an Annual Company-wide Retreat.