Account Manager, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute paid search strategies across various platforms including Google Ads and Microsoft Ads.

• Perform keyword research, audience targeting, and competitive analysis to improve campaign effectiveness.

• Oversee campaign structures, which include ad groups, keyword lists, ad creatives, extensions, and landing pages.

• Collaborate with Creative, Paid Social, SEO, and CRO teams to create high-converting ad creatives.

• Identify opportunities to incorporate automation and AI workflows into campaign management processes.

• Continuously monitor and optimize campaigns to achieve client KPIs.

• Adjust bids, budgets, ad copy, and landing pages to enhance efficiency and maximize profitability.

• Utilize tools such as Google Analytics (GA4) and Looker Studio to track performance and provide insights.

• Analyze search term reports and audience insights to refine targeting strategies.

• Serve as the primary day-to-day contact for clients, leading communications via calls, emails, and Slack.

⛳️ Requirements

• 5+ years of practical experience in managing Paid Search campaigns.

• Strong expertise in Google Ads and Microsoft Ads.

• Proficient in Google Looker Studio and Google Analytics (GA4).

• Advanced data analysis capabilities using Excel/Google Sheets (including pivot tables, formulas, data visualization, etc.).

• Excellent verbal and written communication abilities.

• Highly organized with outstanding time management skills.

• Solid understanding of pixel tracking, UTM parameters, and server-side tracking.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits.

• Opportunities for career growth.