Account Director, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to assess performance, discuss strategies, and agree on next steps.

• Deliver performance reports 24 hours ahead of scheduled calls.

• Establish trust and build relationships that encourage renewals and referrals.

• Create, launch, and enhance Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Monitor daily performance and make necessary adjustments to meet cost per appointment goals.

• Address underperforming campaigns and formulate intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on the creative production process.

• Utilize AI tools to enhance copywriting efficiency while ensuring quality.

• Set up tracking mechanisms, pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead routing processes.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• A minimum of 5 years of experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts at the same time.

• A solid track record of achieving performance targets and client retention.

• Excellent copywriting skills with the ability to create engaging ad copy and scripts.

• Experience with conversion tracking, pixels, and fundamental marketing automation.

• Preferred Experience:

• Experience in the financial services industry.

• Understanding of lead generation and appointment-setting campaigns.

• Familiarity with video sales letter marketing methodologies.

• Experience with high-ticket, considered purchase funnels.

• Skills and Attributes:

• You take ownership of your responsibilities.

• You proactively address issues when they arise.

• You don't wait for instructions; you take initiative.

• Strong communicator capable of explaining performance data to clients without technical backgrounds.

• Detail-oriented yet efficient in execution.

• Comfortable with direct client engagement and taking accountability for results.

• You prefer to be the primary responsible party rather than sharing responsibility among multiple people.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays).

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible work schedule.

• Performance-based bonuses.