Account-Based Marketing Specialist, ABM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement Account-Based Marketing (ABM) strategies aimed at generating and enhancing the pipeline for Enterprise clients.

• Identify, prioritize, and segment target accounts, crafting both 1:1 and 1:many ABM initiatives.

• Create tailored multi-channel campaigns that encompass email, LinkedIn Ads, landing pages, webinars, and events.

• Collaborate with Sales, Product Marketing, Content, and Customer Success teams to devise actions that align with the unique challenges of each account.

• Track performance metrics, derive insights, and continuously refine campaigns for optimal results.

• Equip internal teams with resources and strategies that bolster engagement with large accounts.

⛳️ Requirements

• A bachelor's degree or its equivalent is required.

• Approximately 3 to 6 years of experience in B2B Marketing, ideally within the SaaS or technology sectors.

• Direct experience with Account-Based Marketing (ABM) or Demand Generation strategies targeting Enterprise clients.

• Familiarity with HubSpot and ABM or intent-data tools (such as Clay, 6sense, Demandbase, or similar platforms).

• Experience in designing and executing digital campaigns, emails, landing pages, and marketing materials.

• Understanding of Enterprise sales cycles involving multiple decision-makers.

• Proficiency with automation and AI tools such as n8n, Claude, Lovable, Replit, or similar technologies.

• Willingness to travel as required.

• Previous roles as a BDR, SDR, or experience in large-account prospecting.

• Experience in organizations with established ABM operations.

• Background with agencies specializing in ABM.

• Familiarity with regulated industries, including financial services, compliance, energy, or sectors offering complex solutions.

🏝️ Benefits

• iFood card