Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the 6sense Ecosystem: Act as the primary administrator for 6sense—managing the keyword universe, updating configurations for buying stages, and monitoring predictive scoring models.

• Target Account List Oversight: Create and refine dynamic target account lists by merging internal ICP criteria with 6sense intent, firmographic, and technographic filters.

• Data Activation & Orchestration: Ensure that target account segments are properly synced from 6sense to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital advertising coverage.

• Signal-to-Action Notifications: Establish and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to inform BDRs when a target account shows increased intent.

• Develop Automated Workflows: Utilize contemporary GTM tools (such as Clay) to create repeatable workflows that automate account enrichment and facilitate multi-channel campaign personalization.

• Implement Multi-Channel ABM Strategies: Design and execute multi-touch ABM campaigns customized for target segments, incorporating display advertising, LinkedIn, direct gifting, and personalized landing pages.

• Conduct Stage-Based Marketing: Provide targeted content aligned with the buyer's journey—offering thought leadership to accounts in the Awareness stage and competitive/ROI assets to those in the Decision stage.

• Execute Pipeline Acceleration Initiatives: Collaborate with demand generation to implement competitive takeout strategies and re-engagement campaigns for stalled or high-priority opportunities.

• Oversee Account Gifting Programs: Coordinate and monitor account-based gifting initiatives (via Sendoso or similar services) as part of comprehensive outbound strategies.

• Focus on Agility: Maintain an adaptive approach—testing ad creatives and messaging sequences, and modifying underperforming campaign tracks based on early pipeline insights.

• Support Outbound Teams: Serve as the primary marketing partner for AEs and BDRs, providing them with account intelligence and intent data insights to enhance their daily prospecting efforts.

• Promote 6sense Utilization: Facilitate onboarding and ongoing coaching for new sales team members on how to interpret 6sense intent signals and implement intent-based playbooks.

• Deliver Account Briefings: Provide regular campaign updates and pre-meeting briefings to ensure sales teams are informed about account activity prior to outreach.

• Monitor Campaign Performance: Assess and report on standard ABM velocity metrics, including account engagement rates, pipeline influence, and win rates for 6sense-driven accounts.

• Maintain Program Dashboards: Keep marketing and sales dashboards current, offering visibility into account progression, buying stage distribution, and campaign spending efficiency.

⛳️ Requirements

• Minimum of 2 years of experience in B2B marketing, with account-based marketing as a core focus.

• Practical, daily operational experience with 6sense (or a similar enterprise ABM platform like Demandbase). Proficiency in building segments, configuring keywords, and managing buying stages is essential.

• Experience with Data Enrichment Tools: Hands-on experience using Clay (or comparable tools) to enhance account data and support automated outbound strategies.

• Execution Across Digital Platforms: Proven success in managing paid LinkedIn campaigns, overseeing display ad audiences, and orchestrating direct gifting programs (e.g., Sendoso).

• Strong Sales Empathy: Experience working directly with BDRs and AEs, with the ability to articulate intent data clearly and foster platform adoption.

• Comfort Within the Tech Environment: Familiarity with HubSpot and Salesforce for tracking campaign performance, routing leads, and generating reports (Note: infrastructure management of these platforms is not required).

• Analytical Mindset: Capability to interpret marketing data, track account progression, and convert platform analytics into clear performance updates for leadership.

• Strong Project Management Skills: Highly organized, detail-oriented, and capable of managing multiple campaign deadlines concurrently.

🏝️ Benefits

• A dynamic, fast-paced work environment

• Responsible PTO Plan that meets or exceeds state and local medical and family leave regulations

• 11 paid holidays

• Community and social events to foster connections and engagement

• Mental Health Benefits

• Medical, Dental, and Vision insurance

• Company-paid Group Life Insurance, Short- and Long-Term Disability

• Flexible Spending Account & Health Savings Account

• Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice

• Pet Insurance

• 401(k) with company match available on Day 1 of employment

• 2 Paid Volunteer Time Off Days

• And much more!