Account-Based Marketing Manager

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Collaborating closely with the Sales team and the broader Marketing organization, you will strategize the implementation of account-based marketing for our most valuable accounts.

• Create a comprehensive ABM framework and develop playbooks.

• Contribute to shaping the regional strategy and monitor the execution by various teams.

• Design full-funnel, account-centric programs that integrate digital, ABM, BDM strategies, content, and impactful in-person and virtual events.

• Ensure each team's deliverables are aligned with ABM readiness, facilitating effective launch and consistent execution of account programs.

• Assist in developing account and contact-level dashboards, establishing criteria for measuring success.

⛳️ Requirements

• A minimum of 3 years focused on ABM, with 5–6+ years of experience in demand generation and/or field marketing within the B2B SaaS sector.

• Profound understanding of the dynamics of buying committees, deal cycles, and the evolving role of marketing during transitions to enterprise-level operations.

• Experience in developing Ideal Customer Profiles (ICPs) and comprehensive account strategies, including account selection frameworks, tiering logic, account research, stakeholder mapping, and entry/expansion tactics.

• Proficient in full-funnel channel strategies across digital platforms (LinkedIn, Meta, Google, programmatic display) and offline methods (premium hospitality, executive dinners, strategic gifting), with discernment on the appropriate application of each.

• Experience managing intent-driven, highly-targeted digital initiatives: converting intent and engagement signals into personalized campaigns rather than broad audience targeting.

• Proven accountability for budgets: a dollars-in/dollars-out strategist who determines when cost-effective tactics are appropriate and when premium options are warranted, supported by pipeline and revenue metrics.

• Strong cross-functional collaboration with field sales: jointly creating account lists, event pipelines, and campaign strategies; conducting shared account planning and adhering to mutual objectives.

• Collaborated with Sales Enablement, Integrated Campaigns, Content, and Product Marketing teams to equip Sales with ABM-driven strategies, content, and messaging that transform engagement into meetings.

🏝️ Benefits

• Remote-first flexibility to craft your preferred workday.

• Budget for home office setup.

• Coverage for co-working expenses.

• Individual IT budget for additional equipment.

• Access to top-tier technology and AI-driven tools.

• Enrollment in Ideals Academy, offering a variety of courses.

• Investment in external learning and development opportunities.

• Assistance in creating a Personal Development Plan.

• Coverage for professional literature and subscriptions.

• Support for your speaking or writing endeavors.

• Internal opportunities for talent mobility.

• Comprehensive health insurance fully covered for US employees, along with a 401(k) matching program.

• Reimbursement for mental health activities.

• Funding for participation in sports competitions.

• 20 business days of annual leave.

• Paid time off for health-related issues.

• Budget for meetups with your local team.

• Generous internal referral program.