Account-Based Marketing Demand Generation Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Global planning, execution, and enhancement of demand-generation campaigns aimed at boosting lead generation, pipeline expansion, and revenue impact.

• Assistance in executing integrated campaigns across various channels including email, website, paid media, social media, webinars, and marketing automation systems.

• Collaboration with the Director of Growth & Brand, Content, Design, Product Marketing, Sales, Regional Marketing, and external agencies.

• Monitoring campaign performance and optimizing conversion rates throughout the marketing funnel.

• Support for lead-nurturing and engagement initiatives.

• Implementation of targeted Account-Based Marketing (ABM) strategies for key accounts and significant market segments.

• Teamwork with sales departments to pinpoint target accounts, buying centers, and engagement opportunities.

• Development of tailored content journeys and campaign experiences for specified target accounts.

• Analysis of account engagement, campaign impact, and pipeline contribution.

• Publishing, updating, and managing marketing content in CMS platforms such as TYPO3 and WordPress.

• Creation and assembly of landing pages utilizing existing content and campaign materials.

• Optimization of website content for lead generation, user experience, SEO, and conversion effectiveness.

• Coordination of content updates on global websites and campaign landing pages.

• Monitoring and evaluating the performance of campaigns and ABM efforts.

• Preparation of regular reports on lead generation, account engagement, conversion rates, and pipeline contributions.

• Identification of optimization opportunities based on performance data and user behavior.

• Support for A/B testing and ongoing improvement initiatives.

⛳️ Requirements

• A degree in Marketing, Communications, Business Administration, or a related qualification.

• Experience in Demand Generation, Digital Marketing, Account-Based Marketing (ABM), Marketing Operations, or a comparable field.

• Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies.

• Familiarity with marketing automation, CRM, and analytics platforms.

• Hands-on experience with CMS systems like TYPO3 and WordPress.

• Capability to independently create and publish landing pages and web content based on existing marketing resources.

• Knowledge of SEO, GEO, AEO, conversion optimization, and best practices in digital marketing.

• Analytical mindset and a data-driven approach to optimizing campaigns.

• Excellent organizational and communication abilities.

• Proficient written and spoken skills in both German and English.

🏝️ Benefits

• 30 days of vacation along with additional days for volunteer activities and a day off for your birthday.

• Christmas bonus.

• Employer contributions to a pension plan.

• Childcare support.

• Bike leasing option.

• Deutschlandticket (public transport pass).

• Tax-free benefits via Edenred.

• Private accident insurance.

• Access to digital learning platforms.

• Opportunities for internal and external training.

• EGYM Wellpass: access to a wide range of sports and wellness offerings.

• Stress prevention programs.

• Health days.

• Vaccination services.

• Quiet and activity spaces.

• Modern working environment on campus featuring a coffee bar, canteen, and complimentary beverages.

• Summer and winter parties.

• After-work gatherings.

• Sports groups.

• Company band.

• Participation in events like B2Run.

• High degree of responsibility and the opportunity for initiative.

• Access to modern marketing technologies within a dynamic, international setting.