ABM Strategist, Client Services

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop, maintain, and continually enhance target account lists, tiering, and scoring models within 6Sense and Demandbase.

• Daily review of intent data and account engagement signals; proactively identify changes and provide insights to the Director of ABM before they become client inquiries.

• Assist the Director of ABM in creating ABM audits, playbooks, and go-to-market strategies for clients.

• Convert account tiers and intent signals into campaign briefs and targeting parameters for Paid Media, Paid Social, Content, and Email/Lifecycle teams.

• Collaborate with channel teams to ensure account-based campaigns align with the designated tiering and messaging strategy.

• Manage ABM reporting and dashboards; monitor pipeline influenced/sourced, account engagement, and progress through funnel stages.

• Facilitate cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to maintain cohesion in ABM campaigns.

• Support Revenue and Appraisal teams with account and market research to identify new and expanded business opportunities.

• Utilize AI technologies to enhance and streamline ABM processes and reporting.

• Leverage Power Digital's nova ecosystem in relation to ABM strategy and reporting.

• Participate in client calls and discovery discussions to showcase ABM performance and platform data; aim to lead these discussions independently in the future.

⛳️ Requirements

• Essential: hands-on experience with 6Sense, Demandbase, or a similar ABM/intent data platform.

• 2–4 years of experience in B2B marketing, marketing operations, or ABM, either in-house or agency-based.

• Proficient in core B2B Martech tools such as Salesforce, Marketo, or HubSpot.

• Understanding of intent data, predictive scoring, and account tiering, with a willingness to delve deeper into the strategies behind these concepts.

• Strong analytical abilities; capable of extracting and interpreting data independently.

• Excellent written and verbal communication skills; able to convert platform data into actionable insights for channel leads or clients.

• Highly organized and detail-oriented; adept at managing account data and reporting across multiple clients simultaneously.

• Team-oriented and collaborative, with the confidence to highlight issues or opportunities to senior stakeholders.

• Agency experience is a plus but not required.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) dedicated to philanthropic efforts.

• Flexible work environment: fully remote, in-office, or hybrid options available.

• A one-time stipend of 400,000 COP for Work From Home (WFH) expenses, automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantías.

• Paid Social Security.

• Unlimited potential for growth and leadership within a rapidly expanding company.

• Ongoing employee development initiatives for both personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards including cash prizes and acknowledgment for exceptional performance.

• Opportunities to participate in company DEI initiatives.