ABM & GTM Coordinator

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Collaborate with field Account Executives to establish and uphold account strategies for key greenfield accounts.

• Determine the optimal blend of tactics for each account, taking into account deal stage, firm size and structure, intent data, and sales signals.

• Keep abreast of how Mid Law firms are incorporating AI and assessing legal technology.

• Create and implement tailored outreach sequences and engagement strategies specific to each account.

• Develop targeted messaging frameworks that address the unique priorities of each firm.

• Track and respond to intent signals to pinpoint Mid Law firms exhibiting in-market buying activity.

• Construct and maintain account dashboards in Salesforce to monitor engagement, influence on the pipeline, and progression through the funnel.

⛳️ Requirements

• 3–5 years of experience in Account-Based Marketing (ABM), demand generation, or a go-to-market/sales strategy position — ideally in the Enterprise SaaS sector.

• Practical experience with intent data platforms (such as 6sense, Bombora, G2), Salesforce CRM, and Gong Engage or a comparable sales engagement tool.

• Strong capability to collaborate across functions with field sales teams.

• A proactive approach: you can quickly translate strategies into actionable tactics without waiting for an ideal brief.

• Excellent written communication and analytical abilities — you create account-specific messaging that resonates with Mid Law buyers, utilize data to inform decisions, and articulate a clear narrative regarding pipeline impact.

• Understanding of the legal technology landscape and the buying dynamics within Mid Law firms (Nice to Have).

🏝️ Benefits

• Flex My Way is a series of supportive workplace policies.

• Flexible vacation options.

• Two company-wide Mental Health Days off.

• Access to the Headspace app.

• Retirement savings plans.

• Tuition reimbursement programs.

• Employee incentive initiatives.

• Resources focused on mental, physical, and financial wellbeing.

• Optional hospital, accident, and sickness insurance fully paid by the employee.

• Optional life and AD&D insurance fully paid by the employee.

• Flexible Spending and Health Savings Accounts.

• Fitness reimbursement opportunities.

• Access to Employee Assistance Program.

• Group Legal Identity Theft Protection benefit fully paid by the employee.

• Access to 529 Plan.

• Commuter benefits.

• Adoption & Surrogacy Assistance.

• Tuition Reimbursement.

• Access to Employee Stock Purchase Plan.