ABM & Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement 1:few and 1:1 Account-Based Marketing (ABM) campaigns targeting North America Strategic Accounts.

• Take ownership of campaign strategy, messaging, content creation, tactics, timelines, and execution plans.

• Collaborate with sales teams to ensure alignment on target accounts, opportunity strategies, pipeline objectives, and account priorities.

• Share responsibility for pipeline generation and opportunity acceleration alongside sales teams.

• Craft account-specific and segment-oriented messaging that resonates with customer challenges and aligns with ChargePoint solutions.

• Design and execute compelling ABM programs and field experiences that enhance account engagement and facilitate progression through the buyer journey.

• Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch initiatives.

• Evaluate account engagement, campaign effectiveness, pipeline contributions, and areas for optimization.

• Experiment with and refine messaging, channels, offers, formats, tactics, and experiences to enhance performance.

• Keep abreast of market trends, customer requirements, competitive landscapes, and ABM best practices.

• Engage in cross-functional collaboration with sales, product marketing, content development, digital marketing, events, partner marketing, and leadership teams.

⛳️ Requirements

• A minimum of 7 years of experience in ABM, field marketing, demand generation, or enterprise marketing.

• Demonstrated success in creating ABM programs for enterprise or strategic accounts.

• Proven experience in planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer interactions.

• Practical experience utilizing AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content generation.

• Comprehensive understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling methodologies.

• Excellent writing, communication, collaboration, and project management skills.

• Strong analytical capabilities and data-driven decision-making skills, with a focus on performance evaluation, insight identification, and program optimization.

• Creative, proactive, resourceful, and adept at thriving in a fast-paced, high-accountability setting.

• Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment and work-life balance initiatives.

• Engaging company culture with team-building activities and events.