WebFlow Developer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of executing the website development and optimization strategy that aligns with business and growth objectives.

• Create, maintain, and enhance website pages and templates utilizing Webflow and Wix.

• Develop scalable components while implementing custom code (HTML, CSS, JavaScript) when necessary.

• Collaborate with cross-functional teams to ensure a consistent, high-performing user experience.

• Serve as the technical authority for all website initiatives, upholding best-in-class web standards.

• Convert marketing, product, and brand initiatives into seamless on-site user journeys.

• Execute and oversee conversion rate optimization (CRO) initiatives, including A/B and multivariate testing.

• Monitor site performance and user behavior employing tools such as Google Analytics, Hotjar, and various analytics platforms.

• Implement SEO best practices across site structure, metadata, and technical execution.

• Ensure mobile-first design, accessibility standards, and page speed optimization on all platforms.

• Identify opportunities to enhance conversion funnels, lead generation, upselling, and cross-selling.

• Conduct usability testing and integrate data-driven enhancements to continually optimize the user experience.

• Collaborate with content, SEO, CRM, and paid media teams to ensure effective performance of landing pages and campaigns.

• Excel in a fast-paced, high-growth environment where testing, iteration, and innovation yield results.

⛳️ Requirements

• A minimum of 5 years' experience in website marketing, product management, or digital strategy.

• Subject Matter Expert (SME) with practical knowledge of Webflow and Wix (essential).

• Proficient in HTML/CSS and basic JavaScript (capable of customizing components).

• Strong grasp of web performance optimization, custom code within Webflow, and structured data (schema) to enhance SEO.

• Experience with API integrations and compliance-oriented tracking.

• Background working in regulated environments, balancing compliance with creativity.

• Proven track record of enhancing site performance and conversion rates.

• Familiarity with CMS workflows, UX/UI principles, and web analytics.

• Capability to plan, deliver, and manage web projects from start to finish.

🏝️ Benefits

• Company-paid medical insurance with KaeloHealth.

• Paid maternity leave for female employees (3 months at 100% salary).

• Annual leave of 20 days plus one additional day per year, up to a maximum of 25 days.

• Provident Fund with Momentum, requiring a minimum employee contribution of 6% per month.