Web Traffic Analytics, Akamai Bot Management Specialist

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Oversee the quality of traffic across numerous dealership websites.

• Examine traffic trends to detect bots, crawlers, spam, and invalid sessions.

• Collaborate with the Analytics team to guarantee precise GA4, server-side tagging, and event collection.

• Coordinate with the Launch team to confirm analytics implementations prior to website launches.

• Ensure that CDN and Akamai Bot Management settings are accurately implemented during new launches.

• Create dashboards that differentiate between human traffic and automated traffic.

• Establish and manage allowlists for search engines, OEM integrations, uptime monitoring, and sanctioned third-party services.

• Investigate any unusual fluctuations in traffic, conversions, engagement, or attribution.

• Configure and enhance Akamai Bot Management policies to reduce false positives while ensuring an uninterrupted user experience.

• Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics setups.

• Ensure that marketing campaigns and reporting are unaffected by invalid traffic.

• Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to categorize traffic.

• Partner with Data Engineering to make sure bot traffic is excluded from reports and downstream data platforms.

• Create documentation, launch checklists, and standards for validating traffic quality.

⛳️ Requirements

• Proficiency in Google Analytics 4 (GA4).

• Familiarity with Google Tag Manager (GTM) and Server-Side GTM.

• Understanding of CDN technologies such as Akamai or Fastly.

• Practical experience with Akamai Bot Management, including Client Reputation, Content Protector, and traffic classification.

• Experience with dashboard tools (Looker, Power BI, Tableau, or Grafana).

• Knowledge of HTTP, cookies, browser behavior, headers, and JavaScript.

• Experience in investigating discrepancies in analytics and attribution challenges.

• Strong analytical and problem-solving capabilities.

🏝️ Benefits

• Medical coverage.

• Dental insurance.

• Vision care.

• Unlimited paid leave.

• 401(k) matching.

• Wellness programs.

• Additional perks.