Web Optimization and Personalization Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of conversion rate optimization: Accelerate conversion rates throughout our self-service and sales processes, from the homepage to pricing and demo requests.

• Manage the web experimentation program: Create, prioritize, and implement A/B, multivariate, and split-URL tests across pandadoc.com.

• Enhance agentic experience: Ensure pandadoc.com is optimized for both AI agents and human users.

• Collaborate on personalization: Partner with the Web Experience Manager to develop and test personalization strategies for direct, returning, and high-intent traffic.

• Oversee the experimentation stack: Direct the assessment and final choice of our experimentation and personalization tools.

• Transform data into actionable insights and scale them: Work with our data team to create reports that link web conversion to pipeline and revenue.

• Collaborate across departments: Coordinate with Growth, RevOps, SEO, Design, and Web Development to ensure successful tests are implemented, scaled, and maintained.

⛳️ Requirements

• 3-5 years of experience in conversion rate optimization, experimentation, or growth, ideally within B2B SaaS.

• Demonstrated success in managing an A/B testing program from start to finish, with quantifiable conversion improvements to discuss.

• Practical experience with experimentation and analytics tools such as VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, and Hotjar.

• Strong understanding of statistical concepts, including significance testing, sample-size calculation, and guardrail metrics.

• Familiarity with how large language models interpret, cite, and act upon web content, covering answer engine optimization, structured content, and new standards like llms.txt and MCP.

• Proficiency in a modern web stack (Next.js and Contentful), with sufficient knowledge of HTML, CSS, and JavaScript to understand test implementation.

• Experience collaborating with Design, Engineering, and Analytics teams to transition from concept to live testing.

🏝️ Benefits

• Employees may have the option to purchase company stock or receive annual bonuses.

• Employees and their families can enroll in the company's medical, dental, vision, short & long-term disability, life insurance, FSA, and 401k plans.

• Employees will accrue 13.34+ hours of paid time off each month.

• 6 self-care days.

• A birthday PTO day.

• 12 company-paid holidays off each year.