Web Marketing Specialist – Google Ads

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee and enhance Google Ads campaigns for dental practices located in the U.S.

• Develop, initiate, and fine-tune Performance Max (PMax) campaigns with an emphasis on high-quality leads.

• Execute and oversee Target CPA bidding strategies to manage cost-per-lead effectively.

• Utilize Google Business Profile (GBP) and Google Maps ad placements in conjunction with conventional Search campaigns.

• Precisely track and distinguish lead sources (GMB/Maps vs. Search) for reporting to clients.

• Deliver clear, actionable reports and strategic recommendations on a consistent basis.

• Remain updated with changes in the Google Ads platform, including beta features and best practices.

⛳️ Requirements

• Proven experience in local lead generation through Google Ads, specifically managing campaigns for U.S. local B2C businesses.

• Understanding of Google Business Profile + Google Ads integration, including the ability to connect and optimize GBP assets within campaigns and knowledge of how Maps/Local ads function alongside Search.

• Experience with Target CPA bidding, including setting, monitoring, and adjusting tCPA to achieve cost-per-lead objectives across various business types.

• Proficiency in creating Performance Max campaigns that generate quality leads rather than low-value conversions, and optimizing them over time using asset group performance, audience signals, and search term insights.

• Bonus points if you possess:

• ⭐ Experience managing search campaigns with Microsoft/Bing Ads.

• ⭐ Experience conducting lead generation campaigns on Meta (Facebook/Instagram).

• ⭐ Familiarity with Google Ads Editor for bulk campaign management and offline editing.

• ⭐ Experience collaborating with U.S. dental offices.

• ⭐ Experience working with U.S. medical practices.

• Above all, you take pride in your work, are results-oriented, and continuously seek improvement.

🏝️ Benefits

• Salary: $3,000 – $4,000 per month*

• Full time: 100% remote - work from any location where you feel happiest and most productive.

• Flexibility: We empower you to manage your time and maintain a balance between work and life.

• Paid Time Off: 27–29 days per year.