Senior Paid Media Specialist

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Acquire and implement our predictive modeling techniques in client campaigns to reduce risk and proactively design campaigns for success.

• Spearhead the creation of strategic paid media initiatives, ensuring alignment with client objectives to achieve impactful outcomes.

• Drive ongoing optimization efforts, overseeing and refining campaigns across various platforms to enhance client ROI.

• Collaborate with clients and internal teams to guarantee that paid media initiatives are integrated within broader marketing strategies.

• Guide junior team members and work collaboratively across departments, sharing knowledge and promoting a high-performance team culture.

• Track and analyze KPIs, adjusting strategies based on performance metrics.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, or Business (preferred).

• Over 4 years of pertinent experience in managing paid media campaigns, with a minimum of 2 years in an agency environment.

• Proficient in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels.

• Strong technical background, with expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs, along with certifications in Google AdWords, Google Analytics, and Meta.

• Outstanding communication and organizational skills.

• Passionate about mentoring junior team members.

• Knowledge of HIPAA regulations is a plus.

🏝️ Benefits

• 100% employer-sponsored medical coverage.

• 401(K) with matching contributions.

• Employer-sponsored long-term disability insurance.

• Progressive PTO system.