Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take full responsibility for Google Ads and Microsoft Ads from start to finish: including account structure, campaign management, bidding strategies, search-term maintenance, negative-keyword planning, audience targeting, and creative experimentation.

• Enhance cost efficiency and achieve profitable growth by balancing Customer Acquisition Cost (CAC) and volume with clear unit-economics objectives.

• Develop and manage your own reporting and monitoring systems: including spend pacing, CAC by funnel stage, payback analysis, and the necessary dashboards to keep you ahead of the account's performance.

• Actively incorporate AI tools into your daily tasks for tasks such as analysis, audits, ad optimization, and reporting.

• Establish and lead our paid social initiatives (starting with Meta) with systematic testing, clear success metrics, and transparent decision-making on whether to proceed or halt.

• Collaborate with the Head of Marketing on strategic planning, landing page optimization, and identifying new growth opportunities.

• Clearly communicate performance metrics, trends, and decisions to both technical and non-technical audiences.

⛳️ Requirements

• Over 5 years of hands-on experience in performance marketing, with a strong emphasis on Google Ads (Search, Performance Max, bidding strategies, account structure, negative-keyword strategies, audience insights).

• Experience managing an annual paid budget exceeding $1.2 million, with the ability to discuss the trade-offs between efficiency and volume at this scale.

• Proficient in data analysis. Comfortable working with numbers, creating personal reports, and knowledgeable in CAC, payback periods, LTV, conversion delays, and attribution models.

• Experience with Meta or paid social advertising, preferably involving the initiation or relaunch of a program.

• Strong preference for candidates with B2C subscription or freemium funnel experience (including trial-based funnels and multi-stage conversion tracking).

• Actively utilizes AI tools in their everyday workflow, rather than just being aware of them.

• A dedicated individual contributor, motivated by hands-on responsibilities and not seeking a transition into people management.

• Capable of working independently without extensive processes or guidance. Comfortable navigating ambiguity.

• Exceptional communication skills, able to convey decisions and trade-offs effectively to both technical and non-technical stakeholders.

• Willing to maintain a substantial overlap with US Eastern working hours for real-time collaboration with the Head of Marketing.

🏝️ Benefits

• Remote work

• Competitive salary

• Education stipend, internet stipend, wellness stipend