Web Marketing Program Manager – Contract

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the intake, planning, prioritization, and execution of web projects for a consumer marketing website.

• Independently manage projects from inception to launch, including creating project briefs, defining requirements, establishing timelines, coordinating stakeholder communications, and drafting launch plans.

• Lead cross-functional teams that include product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to effectively implement initiatives.

• Oversee multiple simultaneous workstreams while managing competing priorities, dependencies, and changing business demands.

• Collaborate closely with the Consumer Marketing Web Lead to ensure alignment on roadmap priorities, resource allocation, trade-offs, and strategic direction.

• Identify risks, dependencies, and obstacles early and proactively work towards their resolution.

• Continuously seek opportunities to enhance site performance, user experience, operational efficiency, content effectiveness, SEO, and the overall maturity of the web program.

• Proactively highlight risks, gaps, inefficiencies, and emerging opportunities, providing recommendations and proposed solutions.

• Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments.

• Initiate process improvements to enhance scalability, execution quality, and stakeholder experience.

• Implement web best practices and strategic thinking for both new initiatives and existing site experiences.

• Establish and refine operational processes, documentation, and governance frameworks to support a growing web program.

• Convert marketing and business objectives into actionable web recommendations and project plans.

• Assess requests based on business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health.

• Contribute to roadmap planning and prioritization discussions by pinpointing high-impact opportunities and suggesting trade-offs when necessary.

• Ensure web initiatives align with broader marketing goals and customer journey objectives.

• Collaborate with stakeholders to define success metrics and measurement strategies for key initiatives.

• Act as the primary contact for assigned initiatives, ensuring stakeholder alignment and maintaining project momentum throughout the lifecycle.

• Gather feedback, facilitate decision-making, and clearly communicate recommendations, risks, dependencies, and progress.

• Escalate strategic decisions, shifts in the roadmap, and significant risks to the Consumer Marketing Web Lead as appropriate.

• Lead regular project communications, stakeholder reviews, and status updates.

• Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives.

• Utilize data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities.

• Monitor key performance indicators to identify trends, risks, and areas for enhancement.

• Partner with analytics stakeholders to create reporting, measurement frameworks, and performance reviews.

• Communicate performance outcomes, insights, and recommendations to stakeholders and leadership.

• Transform performance data into actionable next steps and roadmap opportunities.

⛳️ Requirements

• 5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or similar roles.

• Experience in consulting, agency, or other fast-paced, highly matrixed environments is preferred.

• Proven track record of managing complex, cross-functional web initiatives from planning through to launch.

• Experience in developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies.

• Strong understanding of how web supports the entire marketing funnel, encompassing acquisition, engagement, conversion, and retention.

• Demonstrated expertise in: landing page strategy, SEO fundamentals and optimization, content strategy and information architecture, user journeys and conversion best practices, website governance and operational processes, and web analytics and performance measurement.

• Proven ability to use data and insights to inform recommendations, prioritization decisions, and optimization opportunities.

• Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation.

• Experience collaborating across functions with marketing, product marketing, design, engineering, analytics, legal, and brand teams.

• Ability to independently navigate ambiguity, make informed recommendations, and drive initiatives to completion.

• Bachelor's degree is required.

• Preferred: Familiarity with SEO basics and their integration into web content workflows, experience in consumer hardware, e-commerce, or devices web marketing, background in project management tools, content strategy experience (educational guides, product exploration, editorial calendars), and agency coordination experience.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with company match.

• Opportunities for professional development and growth.

• Flexible work arrangements and remote work options.