VP of Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• **The Opportunity**

• CDM is in search of a Vice President of Paid Search to oversee the overall operations, strategy, and future trajectory of one of the company’s most crucial divisions. This position is tailored for a leader who possesses an unwavering passion for Paid Search; someone who is deeply immersed in SEM, comprehends the intricacies of performance ecosystems, and excels in navigating the ever-changing landscape of search marketing.**

• You will be the architect of a top-notch department—crafting the systems, personnel, processes, and strategic direction that define how CDM achieves performance at scale. Your leadership will establish the pace and standards for our high-performing environment, fostering a culture of excellence, clarity, accountability, and high output, while also balancing the empathy and support necessary to cultivate healthy, motivated, and high-performing teams.**

• This role is ideal for a true builder—a strategic operator who has scaled teams, managed seven-figure lead-generation programs, and developed systems that deliver predictable performance in high-stakes situations. You will convert ambiguity into structure, lead with confidence and authority, and collaborate closely with executive leadership to shape the future of CDM’s Paid Search offerings.**

• Substantial experience managing seven-figure monthly budgets, particularly in lead generation, is critical for success in this position.**

⛳️ Requirements

• **Requirements:**

• - Over 12 years of extensive Paid Search / SEM experience.

• - More than 5 years in a senior leadership role supervising paid search teams.

• - At least 5 years of direct management of $1M+ in monthly performance advertising expenditures within lead generation settings.

• - Proven history of scaling a department (ideally achieving 4×+ growth) through systems, personnel, and strategic initiatives.

• - Direct experience in hiring, training, and managing senior SEM leaders and multi-layered teams.

• - Demonstrated success in establishing departmental processes, onboarding systems, and operational frameworks.

• - Strong record of leading cross-functional strategic initiatives (e.g., CRO, development, analytics).

• - Experience collaborating with executive leadership on forecasting, revenue planning, and P&L impact.

• **Preferred:**

• - Over 6 years of Director-level leadership in agency settings.

• - Experience with CRO, oversight of landing page development, or multidisciplinary performance functions.

• - Experience managing 6+ direct reports and teams of 15+.

• - Background in the home improvement, home services, or lead generation sectors.

🏝️ Benefits

• **Benefits of Working at CDM**

• - Competitive base salary plus performance-based bonuses.

• - Flexible remote work environment with the option for in-person collaboration (Vaughan, ON).

• - Group Benefits including Medical, Dental, Vision, RRSP/401k Plan with matching, and more.

• - Company-issued MacBook computer.

• - Home office budget and Clever merchandise delivery to help you get started.

• - Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!

• - Opportunity to shape and grow a high-performing Enterprise Client Success team.

• - A culture of performance and respect where top work is achieved through extreme ownership and accountability, coupled with collaboration.**

• Clever Digital Marketing values the unique skills and experiences that each individual contributes to the team. We are pleased to provide reasonable accommodations to candidates who require support during the recruitment and selection process. Please be aware that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to assist in the fair and efficient screening, assessment, and selection of applicants.