Google Ads Media Buyer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of optimizing Google Ads campaigns across various platforms including Search, Shopping, Performance Max, and Display.

• Oversee the performance of designated client accounts, ensuring that campaigns drive revenue growth and enhance profitability.

• Create testing frameworks for campaign structures, bidding strategies, target audiences, creative assets, and ad copy.

• Evaluate account performance and convert data insights into actionable optimization strategies.

• Track essential business metrics such as ROAS, MER, CAC, revenue contribution, and overall spending efficiency.

• Work alongside internal media buying specialists to share insights and address performance challenges.

• Assist in creative development by providing feedback, crafting creative briefs, and suggesting ad copy.

• Ensure precise tracking and attribution through Google Analytics 4 and Google Tag Manager.

• Maintain effective communication with clients via Slack, reporting, and regular performance meetings.

• Keep abreast of the latest Google Ads best practices, platform updates, and trends in e-commerce.

⛳️ Requirements

• Demonstrable experience in managing Google Ads campaigns for e-commerce brands.

• Solid understanding of Search, Shopping, Performance Max, and Display advertising campaigns.

• Experience with performance-driven KPIs, including ROAS, CAC, MER, and revenue growth.

• Capability to independently handle multiple client accounts at once.

• Strong analytical skills with the ability to spot trends and optimization opportunities.

• Practical experience with Google Analytics 4 and a working knowledge of Google Tag Manager.

• Excellent communication abilities and confidence in client-facing situations.

• High level of ownership, accountability, and meticulous attention to detail.

• Proficient in English, both written and spoken.

🏝️ Benefits

• Fully remote work environment.

• Opportunity to collaborate with established international e-commerce brands.

• High degree of ownership and autonomy in account management.

• Performance-based compensation growth tied to results and client retention.

• Professional development budget for courses, certifications, and learning resources.

• Private healthcare package.

• Company-provided equipment.

• Paid time off and additional employee benefits.

• Clear career advancement opportunities within a rapidly growing organization.