VP of Growth

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of positioning, messaging, and value proposition across all segments, cities, and countries.

• Lead the strategy for pricing and packaging.

• Develop go-to-market plans for new offerings and expansions in both B2C and B2B sectors.

• Convert customer insights into actionable positioning for the commercial team.

• Manage the B2B and SMB narrative and roadmap in conjunction with consumer strategy.

• Guide the shift from field/direct sales to a digital-first, AI-driven acquisition model.

• Define and establish AI-native capabilities for segmentation, acquisition, and retention.

• Oversee the entire acquisition funnel and manage CAC, conversion, and payback targets in collaboration with finance.

• Set growth metrics and create accountability structures.

• Establish strategic direction for sales and enablement in key markets.

• Manage the roadmap transition from field-heavy operations to a digital-first approach while ensuring accountability.

• Integrate marketing, sales, and customer experience.

• Oversee brand development as the company expands.

• Formulate strategies for retention and managing churn.

• Coordinate onboarding, upsell initiatives, advocacy, and referral marketing.

• Lead and nurture the marketing, brand, and sales teams.

• Manage planning, budgeting, and performance across various channels and campaigns.

• Report directly to the COO.

⛳️ Requirements

• A minimum of 10 years in growth or product marketing, with at least 5 years in a leadership role.

• Extensive expertise in product marketing, with a proven track record in positioning, pricing/packaging, and go-to-market strategies (beyond just campaign execution).

• Experience in high-volume B2C sectors such as subscription services, telecommunications, utilities, fintech, or retail.

• Proven track record of managing revenue or CAC metrics, working closely with sales teams.

• Developed AI-powered growth systems, including automated funnels, predictive models, and intelligent segmentation, and have practical experience in this area.

• Strong analytical skills, comfortable interpreting funnel data and articulating CAC/LTV using quantitative metrics.

• Fluent in Spanish and proficient in English; preference for candidates based in LatAm who are bicultural.

• Ability to be hands-on at the leadership level, with the awareness to identify when initiatives are not achieving their intended outcomes.

🏝️ Benefits

• Become part of a business with genuine traction and real customers, not just theoretical concepts.

• Enjoy a true scope of responsibility: marketing, commercial direction, pricing, and brand management all under one leadership role.

• Benefit from a structured handover and onboarding process with the outgoing growth leader for context and support.

• Have a direct connection to the executive team, allowing for strategic influence rather than merely execution.