VP of Growth

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the growth strategy and roadmap for DTC, Amazon, and Retail.

• Oversee budget distribution and decisions regarding channel mix.

• Enhance our B2B inbound marketing strategy through both paid and organic lead generation.

• Improve our attribution and measurement systems.

• Accelerate the pace of creative testing.

• Explore new marketing channels, including TV, YouTube, OOH, LinkedIn, podcasts, and direct mail.

• Collaborate with the finance team on forecasting, planning, and managing contribution margins.

• Recruit, develop, and retain a high-performing growth team.

⛳️ Requirements

• 6-10+ years of experience in growth marketing, both as an individual contributor and a leader.

• Extensive performance marketing experience: adept at managing seven-figure monthly budgets on platforms like Meta or Google.

• Demonstrated capability to build and lead a growth-oriented team.

• Strong analytical skills: proficient in system thinking, designing experiments, and understanding attribution and incrementality.

• Financial acumen: knowledgeable about contribution margins, MER, and related metrics.

• Experience across multiple channels beyond just DTC, with valuable exposure to Amazon, wholesale, retail, or B2B lead generation.

• Creative intuition coupled with a structured process.

• Cross-functional leadership skills: capable of influencing without direct authority and establishing trust with sales, finance, product, and operations teams.

• Excellent communication skills and professional presence.

• Self-awareness and commitment to personal growth: recognizes areas for improvement, actively seeks feedback, and adapts quickly.

🏝️ Benefits

• Opportunities for professional development.

• Flexible working hours.

• Options for remote work.