Mobile User Acquisition Specialist – Project-Based

This is a fully remote position, open to applicants in Kazakhstan, +2 more countries.

📋 Description

• Oversee the initiation, management, and expansion of user acquisition campaigns utilizing Google UAC, Apple Search Ads, Facebook, and various in-app networks.

• Enhance app unit economics, focusing on LTV, CAC, and user retention metrics.

• Allocate and oversee user acquisition budgets to achieve or surpass established revenue targets.

• Create and implement A/B testing for creatives, targeting options, and bidding approaches.

• Work in conjunction with design teams, leveraging performance data to inform the creation of high-converting assets.

• Track campaign KPIs and provide actionable insights on performance.

• Collaborate with data analysts for in-depth research as necessary.

• Keep an eye on the competitive landscape to uncover opportunities that enhance campaign efficiency and conversion rates.

• Collaborate with external agencies, offering strategic direction and assessing deliverables.

⛳️ Requirements

• Proven hands-on experience in working with and optimizing app unit economics.

• Practical knowledge in driving results on Google UAC, Apple Search Ads, and Facebook.

• Strong working experience with AppsFlyer.

• In-depth understanding of mobile attribution, especially regarding iOS attribution and SKAdNetwork (SKAN).

• Proven capability to conceptualize innovative growth strategies and collaborate effectively with designers.

• Upper-intermediate (B2) level of English or higher.

• Proficiency in the Russian language is preferred.

🏝️ Benefits

• This role is a part-time freelance opportunity (20-30 hours per week), allowing you to manage your own schedule.