VP of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Audien’s growth engine, overseeing online revenue and profitability through acquisition, conversion, and retention strategies.

• Lead the strategy and implementation of paid media initiatives across the organization, enhancing awareness, acquisition, and retention in both online and retail environments.

• Manage profitability, product assortment, and promotional activities within online channels.

• Design and execute a thorough growth strategy aimed at reaching new audiences, exploring different channels, and identifying revenue opportunities.

• Create and oversee channel and budget strategies, optimizing investments across platforms to enhance Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

• Enhance the complete customer journey, encompassing site experience, landing pages, and checkout processes, in close collaboration with product and customer experience teams.

• Collaborate with the creative team to craft impactful messaging and establish feedback mechanisms that continuously enhance creative outcomes.

• Manage measurement and analytics frameworks, including attribution, incrementality, and cohort analysis, to guide strategic decision-making.

• Develop and prioritize a high-impact experimentation roadmap across various channels, audiences, and stages of the sales funnel.

• Utilize customer insights and segmentation to refine targeting, messaging, and lifecycle strategies.

⛳️ Requirements

• 10–12+ years of experience in leading growth, performance marketing, or revenue functions within direct-to-consumer (DTC) and/or omnichannel businesses.

• Proven success in scaling revenue through comprehensive growth strategies in businesses with revenues exceeding $50M.

• Experience in managing substantial marketing budgets with direct accountability for achieving top and bottom line objectives.

• Extensive knowledge in paid media, lifecycle marketing, conversion rate optimization (CRO), and analytics, with a strong grasp of CAC, LTV, and payback dynamics.

• Strong familiarity with marketing technology, data infrastructure, and measurement frameworks (e.g., attribution, marketing mix modeling, incrementality).

• Demonstrated capability to build, lead, and expand high-performing teams.

• Strategic mindset with a proactive approach, capable of converting data and insights into quantifiable business results.

🏝️ Benefits

• Opportunities for professional development.

• Flexible work arrangements.