VP, Marketing Effectiveness

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee a large, cross-client analytics team to ensure effective client delivery.

• Develop, implement, and advocate for the team’s national and local vision and strategy.

• Manage the cross-functional delivery of data requirements, dashboards, and both custom and ad hoc analyses.

• Create innovative solutions to problems and present deliverables that highlight business value and impact.

• Guide measurement strategies, learning agendas, and roadmaps in collaboration with internal stakeholders.

• Empower direct reports to take ownership of client relationships and projects.

• Foster collaborative partnerships with internal stakeholders and clients.

• Act as the senior point of contact for Marketing Effectiveness.

• Drive new business initiatives for growth and development.

• Lead department initiatives while providing training, knowledge sharing, and best practices.

• Engage with leadership and management teams to implement the overall vision.

• Oversee performance and career development of junior team members and assist junior managers.

• Attract and retain high-performing talent.

• Offer internal and client thought leadership.

• Write white papers, points of view, and other industry contributions.

• Serve as a subject matter expert in mobile, performance marketing, ecommerce, web analytics, or social.

⛳️ Requirements

• Bachelor's degree in Statistics, Economics, Data Science, or a related quantitative field.

• 12+ years of experience in a quantitative business environment.

• 6+ years in marketing analytics with familiarity with the media planning process.

• Exceptional written and verbal communication skills, capable of simplifying complex findings.

• Strong organizational abilities, political awareness, and a proven track record of leadership.

• Knowledge of media planning and buying, media measurement, and digital tracking, including their limitations and benefits.

• Proficiency in data visualization tools such as Excel, Tableau, Power BI, or Datorama.

• Advanced capabilities in media measurement techniques, including MMM and MTA, as well as planning A/B and Match Market testing.

• Advanced skills in SQL, Python, or R.

• High-level proficiency in MS Office applications, including MS Word, Excel, and PowerPoint.

• Master’s degree is preferred.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off.

• A minimum of 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.

• Flexible working arrangements with opportunities for in-person collaboration.

• Ongoing training, knowledge sharing, and best practices.