Marketing Specialist

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Oversee and refresh the website to guarantee accuracy and relevance.

• Collaborate with design teams and explore design tools to facilitate continuous website enhancements.

• Develop the website content strategy and coordinate placement with the Product Marketing Director.

• Manage the partnership with the external development team to improve user experience.

• Track website analytics and provide routine performance updates.

• Formulate and execute social media strategies to boost brand awareness and engagement.

• Create, plan, and distribute content across various social media platforms.

• Monitor social media channels and engage with comments and messages.

• Align marketing programs and campaigns with the wider marketing team.

• Design social media creative or oversee external resources to produce it.

• Assess social channel performance and provide consistent reporting.

• Assist with external marketing, channel, and sales events by providing swag, content, and other event necessities.

• Coordinate with external vendors responsible for shipments, orders, and onsite event logistics.

• Maintain inventory and collaborate with vendors to ensure timely delivery of supplies.

• Construct and manage the blog content calendar in conjunction with the Director of Product Marketing.

• Leverage AI tools to aid in editing and publishing blog content.

• Oversee external vendors for design and writing assistance on various content initiatives.

⛳️ Requirements

• 1–3 years of experience in website management, social media oversight, and content creation, preferably in a corporate marketing environment.

• Strong organizational skills with the ability to handle multiple projects and changing priorities.

• Exceptional written and verbal communication abilities.

• Proficiency in marketing tools and platforms, including CMS, social media management applications, and analytics software.

• Self-driven and proactive, capable of working independently or as part of a team.

• Innovative thinker with a keen interest in marketing and brand development.

• Flexible and eager to learn, thriving in a fast-paced environment with numerous concurrent priorities.

🏝️ Benefits

• Flexible Paid Time Off

• 401k with a company match

• Medical, Dental, and Vision Coverage

• Voluntary Short-Term and Long-Term Disability

• Employee Assistance Program with Mental Health Supplement

• Voluntary Basic, Accidental, and other ancillary life insurance

• Health Savings Account Contribution (with selection of a HDHP)

• 10 annual, paid holidays