Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance advertising campaigns on Meta platforms, specifically Facebook and Instagram.

• Manage monthly advertising budgets exceeding $1 million.

• Scale campaigns while ensuring profitability and meeting performance objectives.

• Create campaign frameworks that align with acquisition and revenue targets.

• Perform ongoing testing of creatives, audiences, offers, placements, and landing pages.

• Evaluate performance metrics using ROAS, MER, CPA, CAC, LTV, CVR, and contribution margin.

• Detect performance trends, opportunities, and potential risks prior to their impact on results.

• Partner with creative teams to generate high-performing concepts, messaging, hooks, and formats.

• Convert campaign data into concise creative briefs and testing priorities.

• Supervise attribution and tracking to guarantee precise performance reporting.

• Prepare regular reports containing insights, conclusions, and actionable recommendations.

• Keep abreast of updates on the Meta platform, advertising regulations, and best practices in media buying.

⛳️ Requirements

• Must have personally managed a minimum of $1 million in Meta ad spend per month.

• Proven capability to scale Meta campaigns profitably.

• Case studies demonstrating results at the requisite spending level are required.

• Advanced expertise in Meta Ads Manager.

• Strong comprehension of campaign structure, bidding strategies, attribution, audience targeting, and creative testing.

• Experience in managing direct-response or performance-marketing campaigns.

• Excellent analytical and problem-solving skills.

• Ability to make quick, informed decisions in a high-spend context.

• Outstanding organizational, communication, and reporting abilities.

• Preferred: background in e-commerce, lead generation, or another high-volume acquisition industry.

• Preferred: experience with advertising on YouTube, Vibe.co, or Amazon.

• Preferred: familiarity with GA4, Shopify, Triple Whale, Northbeam, Hyros, or similar analytics tools.

• Preferred: experience collaborating closely with creative strategists, designers, video editors, and copywriters.

• Preferred: knowledge of landing-page optimization and conversion-rate enhancement.

• Applicants must submit detailed case studies that provide evidence of campaign management and profitability.

• Applications lacking case studies that showcase profitable management of at least $1 million per month in Meta ad spend will not be considered.

• Applicants must be legally eligible to work in the United States without current or future sponsorship.

• Brello does not offer employment visa sponsorship at this time or in the future.

🏝️ Benefits

• Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.

• Accommodations are available during the application or interview process.