VP Marketing

📋 Description

• Take charge of and implement a comprehensive marketing strategy — encompassing digital, branding, content, and campaigns — for both London and regional markets in Southeast Asia.

• Direct and harmonize cross-channel marketing efforts across platforms such as Meta, Google, TikTok, YouTube, CRM, and more.

• Strategize and carry out performance marketing initiatives with defined KPIs including CAC, ROAS, CTR, and conversions.

• Develop and oversee the content marketing machinery — which includes blogs, video scripts, landing pages, and campaign messaging.

• Define and refine the BJAK brand voice and positioning across various platforms.

• Supervise creative production with both internal teams and external agencies or freelancers.

• Examine data and market trends to derive insights and foster strategic enhancements.

• Work collaboratively with product, design, sales, and data teams to ensure marketing aligns with business objectives.

• Manage the marketing calendar, budget, and resource distribution, making decisions driven by ROI.

• Assist in go-to-market (GTM) strategies for new products and features.

⛳️ Requirements

• 4–7 years of marketing experience, with a background in both strategic planning and execution.

• A demonstrated history in performance marketing, digital strategy, and leadership of cross-functional campaigns.

• Strong comprehension of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.

• Capability to lead creative production across various digital formats — including video, static content, and copywriting.

• Strong data literacy — adept at analyzing results and converting them into actionable decisions.

• Experience in managing budgets, agencies, and external vendors.

• Exceptional communication, project management, and stakeholder engagement abilities.

• Located in London, with options for remote or hybrid work flexibility.

🏝️ Benefits

• Competitive salary accompanied by performance bonuses.

• Responsibility for high-impact marketing campaigns with regional visibility.

• A dynamic growth environment where your contributions make a significant difference.

• Hybrid working flexibility with a high degree of autonomy and accountability.

• An opportunity to influence the future of a leading fintech brand in Southeast Asia.