Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and oversee multi-channel marketing initiatives across email, web, and social media platforms.

• Design and manage HubSpot campaigns, workflows, and nurturing sequences utilizing existing templates.

• Analyze performance metrics and email engagement (including delivery, open, and click-through rates) to uncover areas for enhancement.

• Oversee content distribution and promotion efforts to optimize reach and engagement.

• Develop personalized content and messaging for key ABM accounts and execute campaigns using the ABM Platform, Influ2.

• Ensure timely launches and maintain quality standards by collaborating with internal teams as necessary.

• Create and manage content calendars that align with campaign schedules and business objectives.

• Revise and enhance existing content for improved search performance.

• Oversee social media presence and foster community engagement.

• Assist in the planning and promotion of marketing events.

• Uphold brand consistency across all marketing materials.

• Keep updated on marketing trends and platform best practices.

⛳️ Requirements

• A strong enthusiasm for marketing, content creation, and supporting initiatives that drive customer engagement and pipeline development.

• Minimum of 2 years of experience in a marketing, demand generation, digital marketing, or marketing operations role, ideally within the B2B SaaS sector.

• Proven experience executing marketing campaigns across email, web, social, and other digital channels.

• Practical knowledge of marketing automation platforms/CRMs such as HubSpot/SFDC, including campaign setup, workflows, and reporting.

• Exceptional writing, editing, and proofreading abilities with a keen attention to detail.

• Understanding of content marketing and SEO best practices.

• Experience in supporting account-based marketing (ABM) initiatives or personalized marketing efforts is advantageous.

• Comfort with marketing data and performance metrics to pinpoint optimization opportunities.

• Excellent communication and collaboration skills with the ability to work effectively across Marketing, Sales, and other cross-functional teams.

• Proactive, detail-oriented, and eager to learn in a fast-paced, collaborative environment.

🏝️ Benefits

• In-person connections that matter: company-wide offsites and smaller team gatherings designed to make remote work feel personal.

• Tech & learning stipend: Conferences, books, courses — if you're interested, we’ll fund them.

• Remote by design: We’re distributed — no guilt about life events, and we trust you to manage your calendar.

• Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being.

• Compensation that reflects your impact: competitive salaries in the company you’re helping to build.

• Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company.