VP Marketing, Americas

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement the Americas marketing strategy to enhance pipeline and revenue in collaboration with regional growth leaders.

• Lead and support a team that encompasses integrated marketing, marketing operations, events, partner marketing, and performance marketing.

• Collaborate as part of a cohesive growth team alongside sales, sharing pipeline objectives and mutual accountability.

• Work with regional leadership, growth, and executive stakeholders on initiatives related to growth objectives, pipeline acceleration, client engagement, and market expansion.

• Position Valtech as the leading company in experience innovation.

• Assist in transforming the marketing function into an AI-enabled, revenue-oriented model.

• Oversee integrated marketing efforts, including brand management, performance marketing, thought leadership, communications, events, account-based marketing (ABM), and AI-driven operations.

• Facilitate complex B2B enterprise sales cycles through marketing programs focused on revenue generation.

• Advocate for revenue-driven strategies tailored to Valtech's primary industries.

• Build and maintain relationships with both regional and global stakeholders, ensuring commercial accountability.

• Promote accountability, teamwork, and ongoing improvement across the marketing function.

⛳️ Requirements

• Over 10 years of progressive experience in marketing.

• Senior marketing leadership experience at the VP level or equivalent.

• Background in a B2B enterprise or professional services/consulting environment.

• Proven history of linking marketing initiatives to quantifiable pipeline or revenue results.

• Creative, branding, or communications experience with demonstrated commercial success.

• Experience in developing and executing regional or multi-market marketing strategies.

• Proven track record in managing demand generation and account-based marketing initiatives that support enterprise sales cycles.

• Experience collaborating with executive stakeholders, including sales leadership, on growth and go-to-market strategies.

• Practical experience in integrating AI tools into marketing operations.

• Familiarity with Agile methodologies and consulting is a bonus.

• Candidates must be residents of Ontario or Québec.

• Candidates from Québec must be proficient in English.

• Ability to work collaboratively with teams across the Americas and occasionally in Europe.

🏝️ Benefits

• Comprehensive insurance plan featuring Gold, Silver, or Bronze options, with employer contributions of up to 80%.

• Coverage for both short- and long-term disabilities.

• Access to Dialogue via Sun Life's virtual healthcare services.

• Employee and Family Assistance Program.

• A thorough mental health support program.

• $500 Personal Spending Account for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions.

• RRSP matching through a Deferred Profit Sharing Plan (DPSP), up to 4%.

• Flexible vacation policy under Valtech's guidelines, with 5 vacation days available during the probationary period.

• Personal Technology Reimbursement of $30/month, available from day one.

• Office closure during the winter holiday season.

• Flexible scheduling options throughout the year.

• Opportunities for growth and advancement.

• Commitment to continuous learning and professional development.

• An inclusive, values-driven workplace culture.

• Accessibility accommodations provided during the interview process.