VP, Leads & Advertising

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary owner for the Leads & Advertising sector encompassing Social Leads, SEM/Website Leads, and HouseValues.com portal leads — enhancing volume, quality, delivery reliability, and unit economics across all areas.

• Manage the roadmap and prioritization for current products, balancing immediate performance enhancements with long-term platform development.

• Operate with a P&L perspective: comprehend cost-per-lead, delivery rates, renewal/retention economics, and margins across every product and channel, and make informed trade-off decisions as necessary.

• Bring extensive, up-to-date knowledge in digital advertising and lead-generation channels — including paid search, paid social, programmatic, SEO/organic, portal syndication, and new emerging channels.

• Construct and continually enhance acquisition strategies across channels to boost lead volume, lead quality, and cost efficiency simultaneously, ensuring that improvements in one area do not compromise the others.

• Oversee the marketing, media buying, and analytics functions (both internal and agency-based), directing the testing, scaling, and optimization of campaigns.

• Cultivate a thorough understanding of the consumer (home buyer/seller) journey — including intent signals, timing, motivations, and friction points — and translate this insight into product and marketing strategies.

• Employ data, research, and direct customer/consumer feedback to uncover unmet needs and new opportunities for lead generation and monetization.

• Enhance existing leads products (Social Leads, SEM/Website Leads, HouseValues.com) based on performance metrics, agent/customer feedback, and competitive landscape.

• Identify, define, and construct the business case for new leads and advertising products alongside adjacent revenue opportunities, guiding them from concept to launch.

• Assess build/partner/buy alternatives for new capabilities, including third-party lead sources, ad networks, and data partnerships.

• Serve as the liaison between Sales/Agent Operations, Product, Engineering, Marketing, and Data/Analytics to ensure the leads business is adequately resourced and prioritized.

• Represent the leads business in executive-level planning by reporting on performance, risks, and opportunities with clear, data-driven narratives.

• Collaborate closely with the SVP of Agent Operations and SVP of Product to align commercial priorities with product and engineering execution, irrespective of formal reporting lines.

• Lead the transition from manual, one-off setups, management, and optimization of each customer account and leads product to scalable, automated operations.

• Identify, assess, and implement automation and AI platforms to enhance operational efficiency and maximize advertising spend performance across channels.

⛳️ Requirements

• 7+ years of experience in digital advertising, lead generation, or performance marketing, preferably with direct P&L or business-unit ownership experience.

• Proven expertise in one or more core lead-generation channels (paid search/SEM, paid social, portal/marketplace lead delivery, or programmatic display) along with a working understanding across other channels.

• Demonstrated success as a product owner or general manager who has driven products from concept to scaled, profitable outcomes — comfortable taking ownership of results, not just outputs.

• Strong quantitative skills: adept in cost-per-lead, conversion/delivery rates, LTV/CAC, cohort and retention analysis; capable of delving into data to uncover insights, not just reviewing dashboards created by others.

• Deep interest in consumer behavior, with experience in converting research and data into actionable product and marketing strategies.

• Experience in real estate, proptech, or other high-consideration/local-services lead generation is a significant advantage.

• Operator mindset: high level of ownership, comfortable with uncertainty, acts swiftly, and establishes credibility through results.

• Exceptional cross-functional communication abilities; capable of influencing without relying solely on formal authority given the dual-reporting/partnership nature of this position.

• Practical experience in implementing automation and AI-powered platforms — including campaign optimization, bid management, workflow orchestration, or similar — to replace manual processes and enhance efficiency and ROI.

• Quick to evaluate and adopt new AI tools, with a history of utilizing AI to create new products or transition existing ones onto more efficient, scalable infrastructures.

🏝️ Benefits

• Full-time employees will have the opportunity to enroll in a diverse range of benefits, including medical, dental, vision, basic life insurance, short/long term disability, and participation in a 401(k) plan (with company match).

• The Company offers a minimum of 10 vacation days for new employees, sick time in accordance with state requirements, 8 company-paid holidays, and 2 personal holidays annually.