Vice President, Integrated Marketing

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Establish the roadmap for One10’s comprehensive digital marketing strategy.

• Lead a team dedicated to transforming data into insightful, actionable information that facilitates profitable decision-making.

• Integrate and advocate for the needs of Incentives & Recognition, Marketing Services, and Travel & Events.

• Develop and execute strategies and roadmaps aimed at enhancing customer revenue and the utilization of both digital and traditional channels.

• Meet or surpass annual revenue, occupancy, and profit growth objectives while optimizing marketing expenditures and minimizing acquisition costs.

• Oversee both internal marketing teams and external agencies, including PR/social media, SEO, CRM, and SaaS technology partners.

• Cultivate a sales-driven culture that aligns with One10’s mission and values.

• Collaborate with key leaders and teams to ensure successful outcomes.

• Create a staffing plan for the Digital Marketing, Product Marketing, and Demand Generation teams.

• Enhance One10’s brand voice across digital platforms and markets.

• Manage the marketing calendar and budget, which includes web experiences, operational performance, and digital sales and marketing strategies.

• Optimize CRM efficiencies, reporting, and ROI.

• Lead the digital strategy to integrate acquired companies into unified systems, vendors, processes, and culture.

• Present marketing trends and business results to executive leadership.

• Evaluate the marketing technology stack and identify areas for improvement and gaps.

• Monitor competitors and formulate market-share strategies by solution area.

• Support account-based marketing strategies for clients, prospects, and partnerships.

• Establish digital campaign strategies for various service lines and markets.

• Calculate and report cost per lead across omnichannel campaigns and recommend adjustments to the year-end budget.

• Implement cross-channel lead scoring to identify Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

• Manage email campaigns through a marketing automation platform linked to CRM.

• Build and dispatch landing pages, create content, import lists, segment audiences, score leads, and manage databases.

• Generate reports and provide data-driven strategy and audience recommendations to senior leaders.

• Expand social and email micro-channels by enhancing click-through rates and generating qualified sales leads.

⛳️ Requirements

• Bachelor’s degree required; MBA preferred.

• 8+ years of experience in digital qualified lead generation in a fast-paced environment.

• Experience in SaaS.

• 5+ years of leadership experience managing individual contributors, including hiring, inspiring, and guiding within a growing marketing organization.

• Demonstrated success in delivering results on complex projects.

• Exceptional writing, communication, time management, and project management skills.

• Strong analytical and quantitative abilities.

• Proficient in utilizing analytical tools to assess the effectiveness of issue and reputation management programs.

• Capable of developing budgets with justification and validated assumptions to clarify marketing plans, impacts, and ROI.

• Experience in integrating acquired businesses and introducing new assets.

• Experience in managing vendor relationships, especially in the digital sector.

• Expertise in web strategy, information architecture, SEO, conversion rate optimization, web analytics, and security.

• Familiarity with WordPress infrastructure.

• Knowledge and experience across various digital platforms and channels, including web, search engine marketing, digital display, targeted display, retargeting, OOT, organic and paid social, and geofencing.

• Extensive experience with CRM and marketing automation systems to evaluate ROI and set strategies.

• Experience with reporting and statistical platforms to create integrated data visualizations and recommendations.

• Proven ability to foster creative, collaborative teams and develop talent.

• Ability to work strategically while also executing hands-on tasks.

🏝️ Benefits

• Customized development programs.

• Supportive and inclusive workplace culture.

• Resources and encouragement for personal and professional development.

• People-first organizational culture.

• A culture that emphasizes innovation, collaboration, and growth.