VP, Engagement Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead comprehensive engagement strategies across key accounts, ensuring direction, quality of outcomes, and overall effectiveness.

• Convert brand strategy into omnichannel engagement frameworks, activation plans, experience maps, content matrices, and tailored channel-specific content recommendations.

• Oversee engagement planning, implementation, and evaluation across patient journeys, making sure strategies are rooted in audience needs, behaviors, and decision-making processes.

• Create brand ecosystem and experience strategies that delineate how touchpoints, content, and channels collaborate throughout the entire engagement journey.

• Collaborate cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategies and actualize engagement plans.

• Utilize platform, channel, and performance insights to enhance activations in alignment with established success metrics.

• Discover growth prospects and innovative engagement methods that strengthen audience connections, brand loyalty, and business results.

• Supervise, mentor, and foster the development of both senior and junior strategists, providing clear guidance and constructive feedback.

⛳️ Requirements

• Over 8 years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or similar strategic roles, ideally within healthcare, pharmaceuticals, life sciences, or a highly regulated sector.

• Demonstrated capability to autonomously lead engagement strategies across intricate accounts, including establishing direction, advising clients, and managing deliverables from inception to completion.

• Experience in formulating engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategies.

• Proficient in leveraging audience and behavioral insights, such as segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways.

• Adept at transforming strategic inputs into practical engagement plans that unify messaging, content, tactics, and channels throughout the patient experience.

• A collaborative leader skilled in cross-functional partnerships, effectively guiding teams towards cohesive outcomes.

• Comfortable working independently, navigating ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact.

🏝️ Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested).

• Life insurance.

• Disability coverage.

• Medical, dental, and vision plans.

• Flexible working arrangements including hybrid and remote work.

• Option to work from anywhere across the globe for two weeks each year.

• 20 vacation days plus one personal well-being day.

• Recognition of 9 public holidays.

• Gifted end-of-year holidays.

• Early Summer Friday finish in June, July, and August.

• Free counseling through our employee assistance program.

• Personalized health support.

• Enhanced maternity, paternity, family leave, and fertility policies.

• Continuous opportunities for professional development with on-demand training.

• Support for global mobility opportunities.