VP, Creator Growth – SLG

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the creator SLG strategy from start to finish.

• Establish the annual and quarterly go-to-market plan for acquiring creator SLG.

• Outline the creator journey from initial outreach to activation.

• Collaborate with Sales leadership to craft value propositions targeted at creators.

• Develop and manage comprehensive creator acquisition campaigns across the funnel.

• Direct creator segmentation and targeting efforts.

• Create and implement lifecycle programs specifically for creators.

• Work alongside Product Marketing to convert updates on creator monetization products into effective messaging.

• Act as the main marketing liaison for the Sales team focusing on creator acquisition.

• Partner with Later Influence and Mavely teams for collaborative efforts.

⛳️ Requirements

• Over 8 years of experience in creator marketing, growth marketing, or go-to-market roles.

• Experience within a social media platform, creator economy organization, or an affiliate/influencer marketing business.

• Demonstrated success in creating and leading sales-led or sales-assisted growth initiatives.

• Proven history of closely collaborating with Sales teams.

• Strong analytical and data-driven mindset.

• Experience in managing and developing a team.

• Excellent written and verbal communication skills in English.

• Knowledge of affiliate marketing strategies, creator monetization frameworks, or marketplace dynamics.

• Familiarity with social platform creator programs.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Professional development opportunities.