Brand Experience Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• A strong passion for riding.

• Organize rider-facing demonstrations and events in your area that attract riders to retail locations.

• Identify riders, get them on Specialized bikes, and guide them to retail.

• Collaborate with the entire team to enhance the rider experience associated with the brand.

• Coordinate logistics with the Field Sales team to facilitate Retailer Education.

• Work with various teams across Specialized to provide the best possible experience for riders.

• Collaborate with the USA Brand Development, Experience, and Marketing team for all USA activations.

• Report on the outcomes of your initiatives.

• Manage the assets provided to you, including the Demo Fleet, Truck, and Trailer.

• Achieve annual goals aimed at increasing rider awareness and driving sales through retail.

• Support the Specialized business and riders throughout the USA field.

• Deliver organized retail training programs on products, sales techniques, and customer experience.

• Launch and onboard retailers to implement premium demo programs.

• Educate staff on how to convert demo riders into bike and equipment sales.

• Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM).

• Reinforce merchandising standards that correspond with a premium brand experience.

• Plan and execute retailer ride experiences, demo days, regional activations, and brand events.

• Create activation calendars reflecting retail priorities and NPI launches.

• Organize event logistics, registration, safety planning, land access, and compliance.

• Oversee the deployment of the demo fleet.

• Provide training on electric products, Call to Recycle knowledge, technical education, warranty education, and rider feedback.

• Represent the brand at rides, races, community events, and consumer gatherings.

• Foster community influence through partnerships with local riding groups, trail organizations, and ambassadors.

• Assist in retailer community-building initiatives that enhance rider engagement and loyalty.

• Track demo participation, rider journey, follow-up actions, and retail conversion rates.

• Report on fleet utilization, asset condition, and maintenance planning.

• Provide monthly business dashboards to Sales and BX leadership.

• Maintain growth of the rider opt-in database through event participation.

• Collaborate with Sales, Marketing, Logistics, Service, Product, and Experience Center teams.

• Convey field insights for go-to-market strategies, product launches, and retail programs.

• Share competitive insights based on feedback from the market.

⛳️ Requirements

• A positive, opportunity-seeking mindset that views challenges as opportunities and finds the silver lining.

• Charismatic and authentic presentation skills, with a natural ability to communicate effectively both in writing and orally.

• Capability to understand consumer needs and drive initiatives based on observed trends.

• Familiarity with powersports events and/or the industry.

• Exceptional organizational and time management skills, able to balance and prioritize multiple projects with minimal direction.

• Proven leadership skills, including the ability to motivate, lead, negotiate, and influence, particularly when working with cross-functional teams.

• Over 5 years of experience in the industry, with excellent mechanical skills including building/tuning bikes, hydraulic brakes, suspension work, wheel truing, etc.

• Manage a schedule that includes weekend and evening events as a regular part of the role.

• A passion for travel and van life.

• A valid driver's license with a clean driving record.

🏝️ Benefits

• Competitive salary with annual performance-based reviews for ongoing growth and recognition.

• Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (with acupuncture and physical therapy included).

• Health Savings Account (HSA) with employer contributions for those enrolled in the High-Deductible Healthcare Plan (HDHP).

• Dental and Vision insurance plans.

• 401(k) Company Matching up to $5,000 annually, with immediate 100% vesting and covered administrative fees.

• Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance.

• Employee Assistance Program offering access to personalized mental well-being care.

• Generous vacation, sick leave, paid holidays, and volunteer time off.

• 14 weeks of fully paid leave for birthing parents and 8 weeks of fully paid leave for non-birthing parents, plus a Specialized bike for your newborn.

• Up to $9,000 annually in Career Development & Degree Assistance.

• Up to $250 annually in Fitness & Wellness reimbursement.

• Discounts and perks through the Industry Pro-Deal program.