Virtual Assistant, CRM & Sales Growth

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee and manage the HubSpot CRM, ensuring the accuracy, organization, and overall cleanliness of the database.

• Develop and handle contact lists, audience segmentation, custom properties, and user permissions.

• Detect duplicate, outdated, or incomplete records to maintain a clean and trustworthy CRM database.

• Act as the team's primary HubSpot expert, offering recommendations and best practices for effective CRM management.

• Construct, launch, and refine email campaigns, newsletters, and automated workflows within HubSpot.

• Create and oversee lead nurturing campaigns, automate lifecycle stages, lead scoring, and follow-up sequences.

• Organize campaign assets, timelines, and marketing workflows to ensure consistent execution.

• Assist with both Marketing Hub and Sales Hub initiatives, including forms, automation, and campaign setup.

• Develop custom dashboards and reports to track marketing and sales performance.

• Monitor key performance indicators such as email engagement, open rates, click-through rates, conversions, and lead progression.

• Evaluate campaign performance and offer recommendations for enhancement.

• Produce regular reports that aid leadership in making data-driven decisions.

• Facilitate lead management by identifying, qualifying, and nurturing prospects through automated campaigns.

• Ensure leads are accurately segmented and routed throughout the customer lifecycle.

• Collaborate with Marketing and Sales teams to enhance campaign performance and operational efficiency.

• Stay updated on HubSpot enhancements, new features, and best practices, suggesting improvements when suitable.

• Review campaigns, workflows, emails, and CRM data for accuracy prior to launch.

• Conduct quality assurance checks on marketing assets, automations, and reporting.

• Maintain documentation for CRM processes and marketing operations.

⛳️ Requirements

• Minimum of 2 years of hands-on experience with HubSpot in a Marketing Operations, CRM, Sales Operations, or Growth role.

• Extensive experience with:

• - HubSpot CRM

• - Email marketing campaigns and newsletters

• - HubSpot workflows and marketing automation

• - CRM management and database hygiene

• - Contact segmentation and list management

• - Lead nurturing campaigns

• - Lead scoring and lifecycle automation

• - Custom dashboards and reporting

• Proven experience in building and optimizing marketing campaigns within HubSpot.

• Strong analytical abilities to interpret campaign performance and suggest improvements.

• Experience in managing CRM data quality and conducting quality assurance.

• Capability to organize multiple campaigns and marketing initiatives concurrently.

• Excellent written and verbal communication skills in English.

• Highly organized, self-motivated, and able to work independently in a remote setting.

• Currently residing in Latin America.

• Nice-to-Haves

• Experience in supporting Growth, Marketing, or Sales teams.

• Familiarity with Marketing Hub and Sales Hub.

• Knowledge of CRM integrations and marketing technology platforms.

• Background in lead generation, inbound marketing, or sales enablement.

• Understanding of email marketing best practices and deliverability.

• Experience documenting marketing processes and CRM workflows.

• HubSpot certifications are a plus.

🏝️ Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends).

• Vacation: 10 business days per year.

• Holidays: 5 National Holidays per year.

• Company Holidays: 5 Company Holidays per year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day).

• Parental Leave.

• Health Care Reimbursement.

• Active Lifestyle Reimbursement.

• Quarterly Home Office Reimbursement.

• Payroll Deduction Purchase Plans.

• Longevity Bonus.

• Continuous Learning Bonus.

• Access to Training and Professional Development Platforms.

• Did we mention it's REMOTE?!!