Vice President of Sales – Diagnostics

This is a fully remote position, open to applicants in Utah.

📋 Description

• Develop and execute the national sales strategy for Xenter Diagnostics, encompassing territory organization, channel strategy, and customer segmentation for both primary care and enterprise accounts.

• Create a robust sales operations framework: CRM systems, forecasting schedules, pipeline oversight, quota development, and incentive compensation plans.

• Collaborate with Marketing, Clinical Affairs, and Product to ensure that messaging, materials, and launch timelines are in sync with the commercial roadmap.

• Establish KPIs and accountability structures for the sales team from the outset.

• Recruit, hire, and train a high-performing national field sales team, including Regional Directors, Sales Managers, Sales Associates, and sales training/operations as the business grows.

• Promote the adoption of Xenter Diagnostics solutions within primary care practices, federally qualified health centers (FQHCs), physician-owned clinic groups, healthcare systems, and other identified markets.

• Manage the annual revenue plan for Xenter Diagnostics; provide monthly and quarterly performance updates against targets with detailed variance analysis.

• Uphold a disciplined pipeline management approach featuring over 3x coverage and a 90-day rolling forecast accuracy.

⛳️ Requirements

• Over 15 years of progressive experience in medical sales leadership, with a minimum of 5 years overseeing a national or multi-regional field organization.

• Proven history of establishing a sales organization from an early-stage or pre-commercial foundation, rather than merely managing an existing team.

• Extensive experience in selling to primary care, with a solid understanding of PCM workflows, physician adoption of new diagnostic tools, and the operational realities of both independent and employed primary care practices.

• Demonstrated ability to close and manage large enterprise accounts with complex, multi-stakeholder purchasing processes (IDNs, ACOs, large group practices).

• Background in the diagnostics sector (laboratory diagnostics, point-of-care testing, cognitive/neurological screening, or related fields is highly preferred).

• Strong commercial acumen: capability to formulate strategy, adapt swiftly in a dynamic environment, and lead through uncertainty without extensive support infrastructure.

• Exceptional executive presence, with the ability to present effectively to health system C-suites, clinical leadership, and Xenter's board and investors.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off