Vice President of Marketing

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Oversee the marketing department encompassing brand, product marketing, communications, content, social media, partnerships, campaigns, and creative initiatives.

• Set clear priorities, define roles, establish OKRs, create launch calendars, and implement review processes along with feedback loops.

• Foster a team culture that emphasizes speed, clarity, creativity, ownership, and high standards.

• Guide and mentor a team across various workstreams while staying closely connected to the work for direct improvement.

• Strategically build and expand the marketing team, understanding when to hire, how to develop existing team members, and how to clarify roles without hindering execution.

• Develop the operational framework necessary for swift execution, decisive decision-making, robust cross-functional collaboration, and measurable outcomes.

• Maintain the editorial standards for the organization.

• Craft the key narratives that articulate how Offchain, Arbitrum, and associated product lines are represented in the market.

• Possess the ability to convert technical capabilities into business results for institutions, developers, partners, media, and ecosystem stakeholders.

• Plan and implement high-impact campaigns across owned, earned, paid, partner, and executive channels.

• Establish metrics for measuring marketing success in areas such as awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch effectiveness, and ecosystem growth.

⛳️ Requirements

• At least 10 years of marketing experience, preferably within high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software sectors.

• A minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social media, or go-to-market strategies.

• Proven experience in creating marketing functions that are structured, efficient, and accountable.

🏝️ Benefits

• Remote-first global workforce with an office in New York.

• Annual company offsite and team onsite events.

• Professional reimbursement program to support industry conference attendance, certifications, and more.

• Medical, dental, and vision insurance coverage (available in the US and some other countries).

• 401k retirement plan with company matching (US only).

• Wellness stipend.

• Home office setup and ergonomic equipment program.