Vice President of Marketing

📋 Description

• Take ownership of the marketing contribution to the pipeline — establish targets, create programs, and report on performance.

• Design and implement multi-channel campaigns (email, LinkedIn, paid advertisements, events) that generate qualified enterprise leads.

• Create and enhance nurture programs that guide prospects through the sales funnel.

• Collaborate with sales on Account-Based Marketing (ABM) strategies focused on Fortune 500 security and risk teams.

• Define and execute an annual marketing strategy that aligns with the company's revenue objectives.

• Identify and prioritize market segments, buyer personas, and messaging frameworks.

• Develop positioning that sets Kinetic Global apart in a competitive CEM and duty-of-care market.

• Convert product capabilities into clear, compelling value propositions for security, risk, and compliance buyers.

• Oversee the Kinetic Global website comprehensively, including copy, structure, SEO, and ongoing optimization.

• Create and manage a content calendar that includes thought leadership pieces, case studies, solution briefs, and blogs.

• Ensure content embodies our voice: authoritative, mission-driven, and tailored for enterprise buyers.

• Monitor competitors, industry trends, and buyer behavior, translating insights into actionable positioning.

• Cultivate relationships with relevant journalists, analysts, and industry associations.

• Manage ZoomInfo integration and ensure data accuracy across accounts and contacts. Develop dashboards that provide sales and leadership with clear visibility into pipeline and marketing efforts.

⛳️ Requirements

• Minimum of 4 years of enterprise sales experience.

• Proven success in companies generating between $5 million and $100 million in annual recurring revenue (ARR).

• Must have previously held an annual quota exceeding $600,000 and successfully met or surpassed it.

• Required to have maintained an average deal size of over $65,000 per year in prior roles.

• Experience delivering technical presentations to technical buyers.

• Possesses a deep understanding of technology.

• Bachelor's degree or equivalent experience, preferably in Engineering or Computer Science.

• Demonstrates an unwavering work ethic and a strong passion for success.

• Committed to exceeding quota each month.

• Highly organized and capable of effectively managing multiple tasks.

🏝️ Benefits

• Health insurance

• Paid time off

• Flexible work arrangements

• Professional development