Head of Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the entire agent lifecycle from initial sign-up to becoming a paying customer.

• Utilize HubSpot like an expert operator, focusing on workflows, lifecycle stages, lead scoring, properties, segments, and deduplication.

• Implement lifecycle campaigns that drive measurable results.

• Establish and maintain partnerships with real estate CRMs.

• Organize and oversee events.

• Create comprehensive playbooks.

• Lead a team of three, setting the direction, elevating performance, removing obstacles, and collaborating on projects.

• Engage with customers directly, analyze data personally, and share insights gained.

⛳️ Requirements

• Proven expertise in lifecycle management, having developed programs that positively impacted retention, engagement, or revenue.

• Extensive experience with HubSpot, having designed its architecture rather than just using it.

• Proficiency in CRM systems is essential.

• Background in marketplace or freemium models.

• A successful track record of significantly improving lifecycle metrics in a multi-country, multi-language environment.

• Strong understanding of AI technologies.

• Data-oriented, with a passion for optimization and a knack for funnel hacking.

• Hands-on approach, capable of writing workflows, monitoring dashboards, collaborating with partners, and managing events.

• A sense of ownership, taking problems from inception to resolution.

• Leadership experience managing a team of three, raising performance standards without micromanaging.

• Ability to communicate complex ideas simply.

🏝️ Benefits

• A lifecycle to manage with significant impact.

• No bureaucratic processes or excessive oversight.

• A capable team of three already in action, ready for effective leadership.

• Access to an advanced AI stack that would be challenging to compile elsewhere.

• Tools such as Claude (Cowork and Code), Mixpanel, and HubSpot—fully funded and exclusively yours.

• A prestigious title.

• Direct reporting to the CPO within a flat organizational structure that champions ownership.

• Competitive compensation that aligns with market standards.