Vice President of Brand

📋 Description

• Establish the Brand Vision: Define and enhance how Vanta presents itself across all touchpoints. Ensure the brand remains consistent, unique, and distinctly differentiated in Creative, Content & Social, and Communications.

• Lead Creative Initiatives: Develop and expand a top-tier creative organization encompassing brand design, advertising, web, video, motion, and production. Set the visual and experiential benchmarks for Vanta. Cultivate robust second-line leadership while upholding a high standard of craftsmanship. Embrace innovative AI tools to continually gain a competitive advantage.

• Oversee Content & Social: Manage Vanta’s voice, editorial strategy, and presence across owned channels. Create programming that captures attention and encourages sharing, ranging from short-form videos to data-driven narratives. Establish a definitive perspective on emerging trends and how Vanta integrates into cultural conversations. Ensure Vanta remains relevant and compelling.

• Direct Communications: Manage Vanta’s external narrative across media, analysts, and industry influencers. Enhance narrative ownership and voice share within our category. Broaden earned media outreach and establish a sustainable executive thought leadership platform.

• Generate measurable brand impact: Develop a brand engine that stimulates demand, boosts awareness, and links investments to pipeline and revenue through clear leading indicators.

• Design unique in-person experiences: Curate Vanta’s presence at events, conferences, and experiential engagements, including our flagship conference and significant industry events like RSA.

• Innovate and scale: Experiment with bold creative concepts across new formats and channels. Transform successful initiatives into repeatable systems and playbooks.

• Collaborate with leadership: Partner closely with the CMO, CEO, and cross-functional leaders in Growth, Product Marketing, and Product to ensure brand initiatives support business objectives.

⛳️ Requirements

• Possess 15+ years of brand and creative leadership experience, preferably in rapidly growing B2B SaaS or technical consumer sectors.

• Have led multiple distinct yet interconnected functions such as Creative, Content, Social, and Communications, with the ability to unify them under a cohesive strategy.

• Be a skilled narrative creator and storyteller, capable of transforming complex subjects like security and trust into compelling narratives that are clear, urgent, and relatable. Know when to employ a meme, a manifesto, or a metric to drive impact.

• Have built and scaled high-performing teams, including developing second-line leadership.

• Have advanced brands for enterprise audiences while maintaining humanity, sharpness, and cultural relevance.

• Present a portfolio that demonstrates creative excellence linked to business outcomes.

• Hold a clear perspective on social dynamics and understand how brands capture attention in today's landscape.

• Have experience leading or closely collaborating with communications teams to craft narratives that garner media, analyst, and influencer interest.

• Grasp how brand and performance marketing synergize and can be aligned for growth.

• Possess both strategic and operational capabilities, able to set direction and establish processes for execution.

• Have a background in managing internal teams, agencies, and external collaborators.

• Be an outstanding communicator who can motivate teams and influence executives.

• Demonstrate strong cross-functional instincts and a history of successful collaboration with Growth, Product Marketing, Product, and Design teams.

• Show curiosity about security, compliance, and the future of trust, with a commitment to modernizing these topics and making them relevant.

• Must be authorized to work in the U.S. without the need for current or future employer sponsorship.

• Be responsible for safeguarding Vanta and customer data in team operations and result delivery.

• Be open to utilizing AI to enhance skills and strengthen outputs, showcasing curiosity, a willingness to learn, and sound judgment in responsibly applying AI to boost efficiency and impact.

🏝️ Benefits

• Industry-competitive salary and equity

• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans

• 16 weeks paid Parental Leave for all new parents

• Health & wellness stipend

• Remote workspace, internet, and cellphone stipend

• Commuter benefits for team members who report to the SF and NYC office

• Family planning benefits

• Matching 401(k) contribution with immediate vesting

• Flexible PTO policy, plus 80 hours of Sick Time

• 11 company-paid holidays

• Virtual team-building activities, lunch and learns, and other company-wide events!