UX Lead – Product & Growth

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Assume complete responsibility for UX, design excellence, and user journeys throughout the product.

• Transform UX into a quantifiable growth driver — actively enhancing activation, retention, and conversion rates.

• Collaborate closely with Product and Growth teams to design and refine funnels, onboarding processes, paywalls, and retention strategies.

• Conduct audits and consistently enhance the comprehensive user journey — from initial acquisition to long-term retention.

• Independently analyze product analytics — including Mixpanel funnels, cohort studies, retention patterns, and drop-off analysis.

• Directly link UX decisions to business metrics — such as activation rates, retention curves, LTV, and conversion rates.

• Formulate hypotheses, experiments, and success metrics for every UX initiative undertaken.

• Utilize session recordings (Clarity, FullStory, Hotjar), heatmaps, and behavioral data to pinpoint friction points.

• Actively seek and define new analytics instrumentation and reporting requirements in collaboration with the data team.

• Validate UX modifications through A/B testing (using GrowthBook or similar tools) — hypothesis formulation, implementation, and result analysis.

• Establish, maintain, and evolve a clear and scalable design system (implemented directly in the frontend, rather than first in Figma).

• Lead and guide designers and frontend engineers involved in UI/UX tasks — defining the criteria for completion.

• Set the standards for visual and interaction quality across the product.

• Create a structured research practice — establish priorities, conduct interviews, surveys, and usability tests.

• Convert raw research findings into prioritized, actionable product decisions.

• Mentor and elevate the existing UX researcher on the team — providing structure, frameworks, and clear priorities.

⛳️ Requirements

• 5–8+ years of experience in UX, Product Design, or design leadership, preferably within D2C, SaaS, or consumer digital products.

• Strong, hands-on capability to independently analyze product data — you extract your own funnels without waiting for reports.

• Extensive experience with Mixpanel, GA4, Amplitude, or other similar product analytics platforms.

• Ability to interpret cohort and retention data, identify trends, and develop hypotheses from raw data.

• Experience in designing and executing A/B tests (using GrowthBook, Optimizely, or similar tools) from start to finish.

• Proven track record of driving measurable enhancements in retention, activation, or LTV.

• Solid understanding of conversion funnels, retention loops, and user behavior on a large scale.

• Background in CRO (conversion rate optimization) or growth-focused design.

• Strong design credentials with a portfolio showcasing conversion-driven, data-validated projects.

• Experience in leading or managing design teams — providing direction, reviewing work, and enhancing team quality.

• Ability to establish and uphold a consistent, high-quality design system.

• Proven proficiency in gathering both qualitative and quantitative user insights.

• Experience in designing and conducting user interviews, surveys, and research methodologies.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary with performance-based bonus potential.

• Significant leadership opportunities — you'll influence both the product and the team dynamics.

• Direct impact on a product utilized by hundreds of thousands of users — every UX enhancement is quantifiable.