User Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance paid media campaigns across major user acquisition channels (Apple Search Ads, Google Ads, Meta, TikTok, and others).

• Evaluate campaign performance in real-time and implement data-driven modifications to optimize key performance indicators (CPI, CPA, LTV, ROAS).

• Manage budget forecasts, pacing, and allocation across products to maximize efficiency and scalability.

• Collaborate closely with both internal and external creative teams to develop and test a range of creative concepts.

• Provide clear briefs informed by performance data and market trends.

• Assist in establishing internal processes for creative testing and scaling successful concepts.

• Monitor and evaluate competitor creatives to uncover emerging trends, opportunities, and best practices that may enhance our creative strategies.

• Offer structured feedback to creative teams based on testing outcomes, facilitating the iteration and enhancement of future concepts.

• Work alongside analytics and BI teams to ensure precise data tracking, attribution, and reporting.

• Utilize internal dashboards and BI platforms to keep track of campaign performance and identify growth opportunities.

• Actively participate in refining reporting systems and processes.

• Collaborate closely with ASO and product teams to enhance custom product pages and improve conversion funnels across different user segments and acquisition sources.

• Coordinate with product teams to synchronize user acquisition efforts with product roadmaps and feature launches.

• Leverage user acquisition insights to provide recommendations for product and monetization enhancements.

• Contribute to the development and refinement of user acquisition processes, documentation, and internal playbooks.

• Assist in establishing internal best practices for campaign management, creative testing, and scaling.

⛳️ Requirements

• A minimum of 3 years of experience in user acquisition, growth marketing, or performance marketing, preferably within subscription-based or freemium mobile applications.

• Demonstrated experience managing multi-channel user acquisition campaigns and optimizing full-funnel performance.

• Strong analytical and data interpretation abilities; experience with attribution platforms and BI tools is a significant advantage.

• Familiarity with apps that employ various monetization models (subscriptions, in-app purchases, ad monetization).

• Capacity to collaborate across different functions.

• Excellent communication skills and meticulous attention to detail.

🏝️ Benefits

• Competitive salary and bonus structure.

• Comprehensive benefits package, including health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• A collaborative, international, fully remote work environment.