User Acquisition Director

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the global User Acquisition strategy - Establish the long-term paid acquisition vision for all Sporty products.

• Lead and nurture a top-tier UA organization - Oversee and develop our Performance Marketing Leaders across Mobile, Paid Social, and Paid Search & Programmatic.

• Enhance performance on a large scale - Manage acquisition efficiency, making investment choices using CPA, LTV, and ROAS.

• Integrate experimentation into the team's culture - Create scalable frameworks for testing creatives, bidding approaches, and campaign structures.

• Spearhead automation and AI integration - Identify chances to automate manual tasks within campaign management.

• Tackle the toughest growth challenges - Manage cross-functional initiatives that facilitate the next phase of growth.

• Collaborate across the organization - Work closely with Product, BI, Creative, and executive leadership.

• Construct the acquisition engine of the future - Continuously assess new platforms and emerging trends in the industry.

⛳️ Requirements

• Over 8 years of experience in Performance Marketing or User Acquisition, including the management of large-scale paid acquisition programs.

• Demonstrated experience leading multi-channel acquisition across Mobile, PPC, Paid Social, and Programmatic.

• Proven track record of managing and developing high-performing teams and other leaders.

• Comprehensive understanding of attribution, incrementality, experimentation, bidding systems, measurement, and LTV-based optimization.

• Strong commercial acumen with experience overseeing substantial acquisition budgets.

• Outstanding analytical abilities with the capacity to convert complex data into actionable business decisions.

• Experience in building scalable marketing processes, operational frameworks, and automation.

• Comfortable navigating between executive strategy and practical problem-solving.

• Excellent skills in stakeholder management and communication with both technical and non-technical audiences.

• Proficiency in English.

🏝️ Benefits

• Every application is reviewed by a member of our team (AI is not used in our recruitment process).

• Aim to respond within 48 hours.