Traffic Intelligence Specialist

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Oversee traffic quality across numerous dealership websites.

• Examine traffic trends to detect bots, crawlers, spam, and invalid sessions.

• Collaborate with the Analytics team to ensure precise GA4, server-side tagging, and event collection.

• Coordinate with the Launch team to validate analytics setups prior to website launches.

• Ensure CDN and Akamai Bot Management configurations are properly implemented during new launches.

• Create dashboards that differentiate between human traffic and automated traffic.

• Establish and manage allowlists for search engines, OEM integrations, uptime monitoring, and approved third-party services.

• Investigate unusual fluctuations in traffic, conversions, engagement, or attribution.

• Configure and optimize Akamai Bot Management policies while reducing false positives and ensuring a smooth user experience.

• Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics configurations.

• Confirm that marketing campaigns and reporting remain unaffected by invalid traffic.

• Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to classify traffic.

• Collaborate with Data Engineering to ensure bot traffic is excluded from reporting and downstream data platforms.

• Create documentation, launch checklists, and standards for traffic quality validation.

⛳️ Requirements

• Proficiency in Google Analytics 4 (GA4).

• Knowledge of Google Tag Manager (GTM) and Server-Side GTM.

• Familiarity with CDN platforms like Akamai or Fastly.

• Practical experience with Akamai Bot Management, including Client Reputation, Content Protector, and traffic classification.

• Experience with dashboard tools (Looker, Power BI, Tableau, or Grafana).

• Understanding of HTTP, cookies, browser behavior, headers, and JavaScript.

• Background in investigating analytics discrepancies and attribution challenges.

• Strong analytical and problem-solving abilities.

🏝️ Benefits

• Medical.

• Dental.

• Vision.

• Unlimited paid leave.

• 401(k) matching.

• Wellness programs.

• Additional perks.