Trade Show Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for comprehensive planning of all designated trade shows, encompassing booth design, materials, promotional items, demonstrations, and staffing.

• Collaborate with vendors, event organizers, and internal teams to ensure all logistics are confirmed and executed promptly.

• Develop and maintain detailed project plans featuring clear timelines, budgets, and accountability for each event.

• Partner with marketing and sales leadership to establish event objectives, target audience, and success metrics.

• Utilize AI and automation tools to streamline planning processes and enhance efficiency.

• Be present on-site at major trade shows to oversee setup, manage booth operations, and support the sales team.

• Ensure booth staff are well-prepared, briefed, and equipped with the necessary materials and information for success.

• Manage real-time problem-solving and adjustments as issues arise during events.

• Capture data, leads, and insights throughout the event to inform follow-up actions and performance measurement.

• Coordinate with sales and marketing to ensure timely follow-up on leads and opportunities generated during events.

• Evaluate event performance against established goals and report on ROI, lead quality, and engagement metrics.

• Document lessons learned and best practices to continuously enhance our trade show program.

• Utilize data and insights to guide decisions regarding future event participation and investment.

• Foster and maintain strong relationships with industry associations (such as HFMA, AAOE, RBMA, etc.) and event organizers.

• Collaborate closely with sales leadership to align event strategy with sales priorities and pipeline objectives.

• Work in conjunction with marketing, product marketing, and customer success teams to ensure event messaging and materials align with broader company positioning.

• Actively identify opportunities to use AI and automation to enhance trade show planning, execution, and measurement.

• Test and implement innovative tools and strategies that can help us scale our program more effectively.

• Share insights and best practices with the broader marketing team to elevate our overall event approach.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• CMP or a similar event management certification is preferred.

• Project Management certification is preferred.

• A minimum of 3 years of experience in event management, trade show coordination, or field marketing.

• A proven ability to manage complex logistics and coordinate across multiple stakeholders.

• Experience in managing multiple events concurrently.

• Preferred experience in the healthcare, SaaS, or B2B technology sectors.

• Familiarity with healthcare industry associations (such as HFMA, AAOE, RBMA, MGMA, HIMSS) is preferred.

• Demonstrated ability to utilize AI, automation, or data tools to enhance event workflows is preferred.

• Strong project management skills with attention to detail and the capacity to manage multiple events simultaneously.

• Skills in budget management and vendor coordination.

• Comfortable being on-site at events and managing real-time problem-solving.

• Experience with CRM and marketing automation tools (like Salesforce, Hubspot, etc.).

• Excellent communication and relationship-building skills.

• Proficiency with data, metrics, and reporting on event performance.

🏝️ Benefits

• Access to a 401(k) Retirement Savings Plan.

• Comprehensive Medical, Dental, and Vision Coverage.

• Paid Time Off.

• Paid Holidays.

• Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services.