Trade Show Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take complete ownership of the end-to-end planning for all designated trade shows, encompassing booth design, materials, promotional items, demos, and staffing.

• Collaborate with vendors, event organizers, and internal teams to ensure that all logistics are confirmed and executed punctually.

• Create and maintain comprehensive project plans that outline clear timelines, budgets, and responsibilities for each event.

• Work alongside marketing and sales leadership to establish event objectives, target demographics, and success metrics.

• Utilize AI and automation tools to optimize planning workflows and enhance efficiency.

• Be present on-site at significant trade shows to supervise setup, oversee booth operations, and lend support to the sales team.

• Ensure that booth staff are well-prepared, briefed, and provided with the necessary materials and information for success.

• Manage real-time problem-solving and make adjustments as issues arise during the event.

• Collect data, leads, and insights throughout the event to guide follow-up actions and measurement.

• Coordinate with sales and marketing to guarantee prompt follow-up on leads and opportunities generated at events.

• Evaluate event performance against established goals and report on ROI, lead quality, and engagement metrics.

• Document lessons learned and best practices to continually enhance our trade show program.

• Use data and insights to guide decisions regarding future event participation and investment.

• Develop and maintain strong relationships with industry associations (HFMA, AAOE, RBMA, etc.) and event organizers.

• Collaborate closely with sales leadership to ensure event strategy aligns with sales priorities and pipeline objectives.

• Work with marketing, product marketing, and customer success teams to ensure that event messaging and materials align with the broader company positioning.

• Actively seek out opportunities to utilize AI and automation to enhance trade show planning, execution, and measurement.

• Test and implement new tools and strategies that can facilitate the scaling of our program more efficiently.

• Share insights and best practices with the wider marketing team to elevate our overall event strategy.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• CMP or similar event management certification is preferred.

• Project Management certification is preferred.

• A minimum of 3 years of experience in event management, trade show coordination, or field marketing.

• Proven ability to manage complex logistics and coordinate with multiple stakeholders.

• Experience in managing several events concurrently.

• Background in healthcare, SaaS, or B2B technology industries is preferred.

• Familiarity with healthcare industry associations (HFMA, AAOE, RBMA, MGMA, HIMSS) is preferred.

• Demonstrated capability to utilize AI, automation, or data tools to enhance event workflows is preferred.

• Strong project management skills with meticulous attention to detail and the ability to manage multiple events at once.

• Skills in budget management and vendor coordination.

• Comfortable being on-site at events and adept at real-time problem-solving.

• Experience with CRM and marketing automation tools (Salesforce, Hubspot, etc.).

• Excellent communication and relationship-building skills.

• Proficient with data, metrics, and reporting on event performance.

🏝️ Benefits

• Access to a 401(k) Retirement Savings Plan.

• Comprehensive Medical, Dental, and Vision Coverage.

• Paid Time Off.

• Paid Holidays.

• Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services.