
Tracking Analyst, Mid-level
Posted May 20

Posted May 20
This is a fully remote position, open to applicants in Brazil.
• Execute and oversee tag management using Google Tag Manager (GTM) for various clients.
• Set up events, conversions, and parameters within Google Analytics 4 (GA4).
• Install and verify media pixels across platforms like Meta, Google Ads, TikTok, LinkedIn, and others for Conversion Tracking.
• Conduct tracking validation and audit procedures, along with troubleshooting, to maintain data integrity and avoid discrepancies.
• Assist in the implementation of data layers in collaboration with technical teams, adhering to established specifications.
• Ensure accurate measurement functionality to support media strategies.
• Confirm that configurations in advertising platforms enable the BI team to access accurate data in dashboards (Looker Studio, Power BI, or similar).
• Handle requests from multiple clients, ensuring timely delivery and high-quality outcomes.
• Prior experience in tracking and measurement within marketing agencies or e-commerce settings.
• Proficient in Google Tag Manager (GTM), Google Analytics 4 (GA4), and various advertising platforms.
• Experience in implementing conversion pixels on media platforms.
• Understanding of HTML and JavaScript as they pertain to tracking.
• Knowledge of UTMs, events, and measurement frameworks (JSON/Data Layers).
• Strong organizational skills to manage multiple projects concurrently in a fast-paced environment.
• Ability to detect tracking inconsistencies that may affect media campaign performance.
• Remote work opportunity.
• Paid time off.
• Birthday day off.
Akamai Technologies
Starian
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