Tracking Analyst, Mid-level

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Execute and oversee tag management using Google Tag Manager (GTM) for various clients.

• Set up events, conversions, and parameters within Google Analytics 4 (GA4).

• Install and verify media pixels across platforms like Meta, Google Ads, TikTok, LinkedIn, and others for Conversion Tracking.

• Conduct tracking validation and audit procedures, along with troubleshooting, to maintain data integrity and avoid discrepancies.

• Assist in the implementation of data layers in collaboration with technical teams, adhering to established specifications.

• Ensure accurate measurement functionality to support media strategies.

• Confirm that configurations in advertising platforms enable the BI team to access accurate data in dashboards (Looker Studio, Power BI, or similar).

• Handle requests from multiple clients, ensuring timely delivery and high-quality outcomes.

⛳️ Requirements

• Prior experience in tracking and measurement within marketing agencies or e-commerce settings.

• Proficient in Google Tag Manager (GTM), Google Analytics 4 (GA4), and various advertising platforms.

• Experience in implementing conversion pixels on media platforms.

• Understanding of HTML and JavaScript as they pertain to tracking.

• Knowledge of UTMs, events, and measurement frameworks (JSON/Data Layers).

• Strong organizational skills to manage multiple projects concurrently in a fast-paced environment.

• Ability to detect tracking inconsistencies that may affect media campaign performance.

🏝️ Benefits

• Remote work opportunity.

• Paid time off.

• Birthday day off.