Technical Marketing Expert, Claude

This is a fully remote position, open to applicants in Germany.

📋 Description

• Position new products and offers while crafting essential messaging.

• Independently build and launch landing pages and checkout flows.

• Install and confirm tracking with Meta Pixel, Conversions API, GA4, and consent management.

• Create creatives for Meta and other platforms, including AI-generated images and videos.

• Plan and manage campaigns within a designated budget.

• Define conversion events, target CPA, and ROAS based on margin and retention metrics.

• Set up and assess A/B tests, making decisions based on the outcomes.

• Adhere to healthcare advertising regulations, including the German Heilmittelwerbegesetz, the EU Health Claims Regulation, and Meta policies.

• Document all work completed with Claude in a manner that is clear and reproducible for others.

• Complete a work sample encompassing all aspects from positioning to media planning, including a hosted landing page and tracking.

⛳️ Requirements

• Experience managing Meta campaigns with a designated budget.

• Understanding of the distinction between a conversion event and a click.

• Capability to independently launch a tracked page utilizing Vercel, Netlify, or a similar platform.

• Daily engagement with Claude or comparable models, with the ability to identify errors.

• Knowledge of contribution margin, lifetime value, and target CPA.

• Native-level proficiency in German.

• No formal degree required.

• No résumé necessary; the work sample serves as the application.

🏝️ Benefits

• 100% remote work offering extensive flexibility, autonomy, and a genuine team spirit.

• Significant creative freedom, short decision-making paths, and true ownership.

• Regular in-person team meetings, approximately three times a year.

• Opportunity to participate in the company's success through a VSOP (virtual stock option plan).

• Budget for professional development and coaching.

• Committed interdisciplinary team with a clear mission.

• €100 compensation for every complete work sample submission, irrespective of the results.

• You retain the rights to any work submitted.